Teddy Baldesar and Brit Pierce got invited to visit Brightling's facilities a while ago. [snorts] Why didn't I get invited? I mean, I could understand if it was Pic because I may on occasion have said something mildly critical about Cherry Stone, but George, what did I do? I've only spoken positively about you and your brand. In recent video, I even called you a great CEO. Is it the hair? Are you feeling threatened? Is is that is that what it's about? Well, you're not going to be able to hold me back from talking about your production. Anyway, I'm taking Teddy's video and I'm going to watch it and I'm going to reveal the secrets that Teddy didn't showcase. I'm going to expose the truth about that little visit. What's in-house, what's not, what you're good at, and what's relatively run-of-the-mill. And I'll talk about what wasn't said. I'm going to give my viewers some context to those videos. So, let's dive in. But first, a scene change. And here we are in my editing studio. This is where the magic happens, where I actually put together the final videos after I filmed them in my stunning state-of-the-art studio, MKBHD style. The reason we're in the editing studio right now is because I'm going to be watching the video at the same time so I can stop and pause and I can comment as I go along. So, it's so much easier for me. I'll put the clips in as we go. And let's dive in. Here we are in Lashodafon, an industrial hub for Swiss watchmaking. This town located in the canton of Nhatel has been home to some of the most celebrated names in herology. >> This is true. I've been there a couple of times now. You drive down the road and you just see Kartier, you see Patek, you see Brightling, you see also the subpliers. So, Selita and AMT and Bjong and all sorts. There's a ton of companies in this area. And just over the border in France is also a couple of watch makers. So this is like watchmakers central. [music] So here in this specific workshop in we are in the technical office mostly for development of movement [music] and everything start from here to do the first construction conception simulation and then we can start with already a very good base for the prototyping. Yeah, this is what everybody does. If you're making movements, you have a CAD program of some sort and you are from the base designing your movement and every single individual component. So, it's not just a 3D render. It is an accurate to the millimeter 3D render where they simulate how the movement would work and at some point they will split it apart into individual components and that's what turns into the specifications that you produce according to. >> So, when you're developing something like [music] this like what is the thought process? Where does it start? How long does this take? >> So the question is how long does it take? It takes a long time. He doesn't really answer the question. But what he's saying is we use the B01 movement. Why do you use the B 01 movement? Because bu…