RecordingTranscript available1:52
The Jump
Bloomington City CouncilWednesday, July 24, 2024
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Transcript
[0:00] I'm Haley Matthews Jones I'm founder of
[0:02] the jump the jump is a size inclusive
[0:04] jumpsuit brand sustainably made in the
[0:07] US we're currently in research and
[0:08] development phase with a goal to launch
[0:10] in full
[0:12] 2025 I currently own about 20 different
[0:14] jumpsuits and I could tell you something
[0:16] that's wrong with every single one of
[0:17] them most of them are manufactured
[0:19] overseas or they're often Too Short in
[0:21] the Torso or the inseam or they have
[0:23] buttons that gape if you have a fuller
[0:25] bust 68% of women in the US wear above a
[0:29] size 14 and yet most brands top out
[0:31] around that size globally the plus-size
[0:34] clothing Market was estimated to be
[0:36] worth 288 billion in
[0:39] 2023 and the US made up 168 billion of
[0:42] those sales it's on track to surpass 500
[0:46] billion by the year 2033 so it's not
[0:49] just a feel-good inclusivity metric it's
[0:51] simply good business to offer expanded
[0:54] sizes the jump will come in sizes extra
[0:57] extra small through 5x as standard
[1:00] there's currently no Universal size
[1:01] chart so we plan to spend the next year
[1:03] taking measurements from hundreds of
[1:05] real women using an Apparel Design body
[1:07] scanner the funds from hatch Bloomington
[1:10] would allow us to manufacture our first
[1:12] collection and build the jump HQ the
[1:15] physical space will include a retail
[1:17] show room fulfillment center and Design
[1:20] Studio most fashion designers are
[1:23] creatives but they don't necessarily
[1:24] know how to scale a business I have a
[1:27] proven track record of nine years as an
[1:28] entrepreneur I'm the founder of
[1:30] Minneapolis Craft Market and Minneapolis
[1:32] Vintage Market and I'm the COO for the
[1:34] get down coffee company so I know
[1:36] exactly how to deploy These funds if I
[1:38] win headquartering the jump in
[1:40] Bloomington would support the economy of
[1:43] the city and showcase Bloomington as a
[1:45] regional Powerhouse and a place to do
[1:47] Global business join me in making the
[1:50] jump