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The Jump

Bloomington City CouncilWednesday, July 24, 2024
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Transcript
[0:00] I'm Haley Matthews Jones I'm founder of [0:02] the jump the jump is a size inclusive [0:04] jumpsuit brand sustainably made in the [0:07] US we're currently in research and [0:08] development phase with a goal to launch [0:10] in full [0:12] 2025 I currently own about 20 different [0:14] jumpsuits and I could tell you something [0:16] that's wrong with every single one of [0:17] them most of them are manufactured [0:19] overseas or they're often Too Short in [0:21] the Torso or the inseam or they have [0:23] buttons that gape if you have a fuller [0:25] bust 68% of women in the US wear above a [0:29] size 14 and yet most brands top out [0:31] around that size globally the plus-size [0:34] clothing Market was estimated to be [0:36] worth 288 billion in [0:39] 2023 and the US made up 168 billion of [0:42] those sales it's on track to surpass 500 [0:46] billion by the year 2033 so it's not [0:49] just a feel-good inclusivity metric it's [0:51] simply good business to offer expanded [0:54] sizes the jump will come in sizes extra [0:57] extra small through 5x as standard [1:00] there's currently no Universal size [1:01] chart so we plan to spend the next year [1:03] taking measurements from hundreds of [1:05] real women using an Apparel Design body [1:07] scanner the funds from hatch Bloomington [1:10] would allow us to manufacture our first [1:12] collection and build the jump HQ the [1:15] physical space will include a retail [1:17] show room fulfillment center and Design [1:20] Studio most fashion designers are [1:23] creatives but they don't necessarily [1:24] know how to scale a business I have a [1:27] proven track record of nine years as an [1:28] entrepreneur I'm the founder of [1:30] Minneapolis Craft Market and Minneapolis [1:32] Vintage Market and I'm the COO for the [1:34] get down coffee company so I know [1:36] exactly how to deploy These funds if I [1:38] win headquartering the jump in [1:40] Bloomington would support the economy of [1:43] the city and showcase Bloomington as a [1:45] regional Powerhouse and a place to do [1:47] Global business join me in making the [1:50] jump