Backstory Coffee Roasters representatives told the council that their Bloomington location has gotten off to a strong start since opening the last week of August. "We've been meeting a lot of our neighbors," one representative said, describing the early reception as very positive.

The company emphasized that the city made the process of opening straightforward and welcoming. "Everybody was very encouraging and excited about us, and moving in, and the whole kind of process was very easy and straightforward," said Micah, a representative of the business.

The coffee roaster's mission centers on community connection. "We aim to cultivate deeper connections between people by sharing our love of delicious coffee," said Kristina, another company representative. She added that the business hopes to "keep providing a space for the neighborhood, for everyone who lives and works in this space to sit down together, connect, and sip some delicious drinks while doing so."

The presentation highlighted how the new location contributes to local economic activity through job creation and partnerships with other Bloomington businesses. The coffee bar's location near major regional landmarks like the airport and Mall of America positions it to serve both local residents and visitors to the area. The business's expansion to Bloomington marks its third location, following its headquarters roastery on St. Paul's west side and the Minneapolis coffee bar that opened in 2019.