Local breakfast business pitches expansion plans to city council
Grant Veitenheimer, co-owner of Scramblin' Egg, presented his fast-casual breakfast business to the Bloomington City Council on Wednesday, outlining plans to open the company's first permanent location in East Bloomington and describing how a $100,000 competition prize would accelerate growth.
Scramblin' Egg currently operates as a food trailer business, but Veitenheimer is ready to take the next step. He described the concept as "a customizable breakfast place where we prioritize quality, speed, and affordability," offering customers the ability to build their own breakfast meals.
The company's expansion plans center on East Bloomington, where Veitenheimer said the team is "working on getting locked in" a permanent location. A brick-and-mortar store would bring significant operational improvements over the current food trailer model. "If we ever run outta chicken or something, we can just start making it right away," Veitenheimer explained, highlighting how a full kitchen would eliminate supply constraints that currently limit production.
Veitenheimer's ambitions extend well beyond a single Bloomington location. "I think we could take Scramblin' Egg, make it a national chain, honestly," he told the council. He emphasized that the $100,000 competition prize would be transformative for the business. "With that $100,000 we're just gonna be able to take that next step much quicker," he said.
Veitenheimer's path to entrepreneurship includes time spent in Colorado, where he attended college, lived, and purchased the food trailer that launched Scramblin' Egg. He later moved back to Minnesota to pursue the business opportunity in Bloomington. The presentation represents a formal pitch to city leadership as the company seeks support for its expansion plans.
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Scramblin' Egg is just like a customizable breakfast place where we prioritize quality, speed, and affordability.
We have a location that we're working on getting locked in right now in East Bloomington.
If we ever run outta chicken or something, we can just start making it right away.
I think we could take Scramblin' Egg, make it a national chain, honestly.
And we just feel like with that $100,000 we're just gonna be able to take that next step much quicker.
Source document
[0:00] (gentle jazz music)
[0:03] - Scramblin' Egg is a fast
casual breakfast establishment.
[0:07] Right now we're operating
out of a food trailer.
[0:09] We just started last year in April.
[0:11] My name's Grant Veitenheimer.
[0:13] I'm the owner of Scramblin' Egg
[0:14] with my good friend Nick Peterson.
[0:16] He is my business partner.
[0:18] Scramblin' Egg is just like a
customizable breakfast place
[0:20] where we prioritize quality,
speed, and affordability.
[0:23] Let's get scrambling, you guys.
[0:25] We joined the competition
[0:26] just because we thought winning that money
[0:28] would make a big difference
for our business.
[0:30] We have a location that we're working on
[0:33] getting locked in right
now in East Bloomington.
[0:35] Running a food trailer's
fantastic, but it's a lot of work.
[0:38] It's a lot of moving things in and out,
[0:40] in and out of the trailer.
[0:42] There's some confusion with customers.
[0:44] They don't know where we are,
[0:45] and we're moving all the
time, so it would be nice,
[0:47] you know, we got our home
base, everything's there.
[0:50] If we ever run outta chicken or something,
[0:52] we can just start making it right away.
[0:53] Opposed to right now
[0:54] where I gotta call my
business partner, Nick.
[0:57] He's gotta cook chicken.
He is gotta get in his van.
[0:59] He is gotta drive it over here.
[1:01] You know, it's a pretty grueling shift
[1:02] here at Scramblin' Egg,
so at the end of the day,
[1:04] I like to just lay down on the floor,
[1:06] and watch a good movie,
and relax, honestly.
[1:09] I like to play football with my friends.
[1:10] I actually graduated
from Jefferson in 2014
[1:12] and I played football there a lot.
[1:14] I worked in this trailer
when I was younger
[1:16] and actually going to
college out in Colorado.
[1:18] I moved back to Minnesota
to be closer to my family,
[1:21] and then about three years after that,
[1:23] me and my girlfriend, Annie,
[1:24] moved back to Colorado for six months
[1:26] and I went back to work for this business,
[1:28] and they had outgrown their trailer
[1:30] and it was sitting vacant.
[1:30] I bought it from them,
[1:31] and I brought it back all
the way from Colorado.
[1:34] I think it's got legs,
[1:35] and I think we could take Scramblin' Egg,
[1:36] make it a national chain, honestly.
[1:40] People should choose us
[1:41] because Scramblin' Egg is
just a great quality business
[1:44] I would say right now.
[1:45] We've had a successful start so far,
[1:47] and we have, you know, big
goals for Scramblin' Egg.
[1:49] And we just feel like with that $100,000
[1:52] we're just gonna be able
[1:53] to take that next step much quicker.
[1:56] (gentle jazz music)
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