Bloomington council hears pitch for inclusive activewear business
Muna Mohamed, CEO of Kalsoni, presented her vision to the Bloomington City Council for opening a retail store and community space dedicated to modest activewear and women's health. The pitch was part of the Hatch Bloomington competition, which supports new business ventures in the city.
Mohamed founded Kalsoni to address a gap in the activewear market by creating culturally inclusive clothing designed for modest fit. Her company's products have already been sold at REI, a major outdoor retailer. But Mohamed's ambitions extend beyond simply selling clothes—she wants to establish a physical presence in Bloomington that serves as both a retail store and a community hub.
The proposed Bloomington location would offer more than merchandise. Mohamed envisions a space where women of all ages can participate in workout classes, learn about nutrition, and build community around health and wellness. This approach reflects her broader mission to remove barriers that prevent women from engaging in fitness due to fear or judgment.
Beyond business, Mohamed emphasized the importance of representation for young Black Muslim girls as leaders in athletics and entrepreneurship. As a coach and founder, she has made youth empowerment and community advocacy central to her work, particularly in promoting women and girls' participation in sports and healthy lifestyles.
The presentation was part of Hatch Bloomington, a local initiative designed to support entrepreneurs bringing new businesses to the city. While no votes were recorded in the available meeting documents, the council's consideration of Mohamed's proposal signals potential city support for the project. Next steps for the business pitch were not detailed in the meeting materials.
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Youth Empowerment and Community Representation
Community-Focused Retail Development
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