Jordan Kanic presented a business concept for "The Chocolate Bar," a proposed modern dessert establishment, during what appears to be a pitch competition organized by Hatch.

Kanic described the concept as a community-focused dessert house designed to serve families, couples, and individuals seeking customizable sweet treats. The proposed establishment would feature a custom bar counter where customers can select fillings for chocolate-dipped items, flavored popcorn, and other confections prepared on-site.

The business plan includes seasonal menu items, curated events, and intentionally designed spaces with both indoor and outdoor seating. Kanic emphasized family-friendly features and described the concept as filling a gap in Bloomington's dining options for casual dessert experiences.

Kanic, who has professional experience helping food brands connect with consumers, said the concept addresses the city's need for a comfortable place to "end the day on a sweet note." She cited Bloomington's family-oriented population and long winters as factors supporting the business model.

The presentation was part of a competition through Hatch, with a top 10 pitch event scheduled for August 6, where community members will vote on the proposals.