Edina City Council — Transcript
Monday, April 20, 2026
Braar Arena Renovation and Expansion Project
Naming and Sponsorship Rights Strategy
Facility Usage and Expansion Impact
Votes (1)
Approval of Braar Arena Naming and Sponsorship Rights Feasibility Study
Dissent: None identified in transcript
Moved by Unknown [Timestamp] · Seconded by Unknown [Timestamp]
The city council approved commissioning a study to evaluate naming and sponsorship rights as a supplemental funding source for Braar Arena's renovation and expansion. The study will assess the market value of sponsorship opportunities while preserving certain areas (West Rink) from commercial naming. The approach is intended to generate funds beyond the base project scope and follows successful models implemented in neighboring communities.
Notable Quotes (2)
We're looking for opportunities to get funds to improve the facility beyond the base scope of the project. And one of the things that we're looking at is staying away from the West Rink and the facility as a whole, but looking at other spaces in the facility to see what value that bring for sponsorship.
While this approach is new for Edina, it's become increasingly common at municipal arenas and sports facilities across the region.
Ordinances & Resolutions (1)
Initial valuation study commissioned from the superlative group to evaluate potential naming and sponsorship opportunities within Braar Arena; does not commit the city to implementation