--- ## title: Professional Services with Damon Farber Associates ## author: Douglas Shumway date: D:20240501220600Z --- ## Purchase Request August 13, 2026 ## Housing & Redevelopment Authority ## Item Number: 7.3 Department: Community Development ## Item Activity: Action Prepared By: Bill Neuendorf, Economic Dev Mgr Item Title: Professional Services Agreement with Damon Farber Associates for Landscape and Entry ## Sign Design ## Action Requested: Approve the proposal from Damon Farber Associates for the design and administration of landscaping and entry monument sign at Highway 100 interchange and authorize staff to implement the terms of the proposal. ## Requisition Number: 12600209 ## Vendor: Damon Farber Associates ## Equipment Status: NA ## Funding Source: Centennial Lakes TIF Fund Cost: $84,800 ## Information/Background: Edina's Capital Improvement Plan calls for several monument signs located at major entry points to the city. These are installed when strategic opportunities arise and when funding is available. With the recent reconstruction of the Vernon Avenue / 50th Street bridge that spans Highway 100, an opportunity has been created to install one or two new monument signs. The designers at Damon Farber Associates were engaged to study the new roadway layout and create concept level designs for consideration. The conceptual design for the monument signs are shown below. Horizontal and vertical layouts are provided due to the limited land available on each side of the highway. The signs feature the phrase "Edina welcomes you" and the City seal using a combination of natural stone and colored metal panels. The letters are intended to be illuminated at nighttime if an electrical source can be reasonably identified. Damon Farber Associates investigated sites on the west and east sides of the highway that are highly visible from the southbound and northbound exit ramps. The site on the west side of the highway is more conducive to a new monument sign. The east side of the highway has little available land, includes a steep hill and the site lines are partially blocked by light poles. The images below show the available sites on the west and east sides of the highway. Staff recommends that Damon Farber Associates be hired to prepare complete designs for a new monument sign and associated landscaping on the west side of the highway as well as landscape design for the east side of the highway. These plans should be suitable for bidding purposes. This design and future construction will be funded using available cash balance in the Centennial Lakes TIF account. The cost of this work is not borne by the City's tax levy. ## Resources/Financial Impacts: ## Relationship to City Policies/Plans/Budget Pillars: Livable City - Installation of high quality monument signage enhances the reputation of the community and contributes to civic pride. ## Values Impact: ## Equity Creation of monument signs contributes to civic pride of all community members. ## Sustainability Landscaping is intended to be enhanced using drought resistant and native plantings to reduce maintenance needs. ## Supporting Documentation: Documents marked with "Board Portal" do not meet ADA Web Content Accessibility Guidelines (URL) and are not included in the public packet. To request a board portal document, please submit a data request (URL). 1. Concept Design 6-5-2026 ## 2. Entry Monument Signage Proposal-07-30-2026