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Agenda: Edina - "Worth the Detour" Local Business Support Program - Late September 2025

Edina City CouncilSaturday, October 4, 2025
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[Music] Welcome to Agenda Edina, a program summarizing the actions taken at city hall that affect you most. I'm your host, Dorothia Marty. Even with road construction making it a little tougher to get around, Edina residents are encouraged to keep shopping and dining in the heart of the city. In midepptember, most Highway 100 ramps at Vernon Avenue and West 50th Street will be closed for the final major phase of the interchange reconstruction project. To help nearby businesses weather the disruption, the city is reminding everyone that shopping local matters. >> There's more than 2,000 businesses in Adina and the vast majority of those are locallyowned small businesses. Those local businesses depend on us to survive and thrive. >> To support businesses during this construction, the city has launched a district-wide loyalty program. Shoppers can collect stamps when they eat or shop at participating businesses in the Grand View or 50th in France business districts. Completed passports are entered into prize drawings funded through gift cards purchased from Grand View and 50th in France shops and restaurants with support from Explore Edina. The city also has promotions planned during restaurant week September 21st through 25th. Watch the city's social media channels for details and more chances to win. Families can also look forward to free activities at 50th in France each month until the highway interchange reopens in mid November. >> Projects like this one are a really great time for the residents to really come together and back our local business community. It's important to understand that where you spend your local dollars really does matter.