Edina Mayor Launches October Anti-Bullying Campaign with Local Schools
Mayor Jim Hovland announced a community-wide kindness initiative for National Bullying Prevention Month, partnering with Edina High School's theater program to encourage residents to wear pink on Wednesdays throughout October.
During his weekly Mayor's Minute address on October 1, Hovland unveiled a collaboration between the city and Edina High School, where students are currently performing the musical 'Mean Girls.' The initiative asks community members to participate in 'Wear Pink Wednesdays' as a visible show of support against bullying.
The mayor drew connections between themes in the popular musical — fitting in, peer pressure, and online rumors — and challenges facing the broader community. 'Beneath the laughs, Mean Girls carries important messages about the dangers of bullying, the importance of kindness, and the value of being true to yourself and your friends,' Hovland said.
Beyond wearing pink, the mayor outlined specific actions residents can take to foster a kinder community. He encouraged people to offer compliments, tip service workers more generously, and make an effort to recognize neighbors by name. City Hall staff will participate in the Wear Pink initiative, and local business Jerry's is joining the effort by offering pink sprinkled donuts.
'Let's keep making our town a little bit better place every single day,' Hovland said.
The announcement was informational and did not require a council vote. National Bullying Prevention Month is observed each October across the United States to raise awareness about bullying and promote kindness in schools and communities.
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Mayor's Minute: October Anti-Bullying Campaign
The Mayor discussed the relevance of the themes in 'Mean Girls'—specifically fitting in, peer pressure, and online rumors—to contemporary community life. He outlined specific 'small acts of kindness' residents should practice, such as offering compliments, tipping more, and recognizing neighbors by name.
Beneath the laughs, Mean Girls, carries important messages about the dangers of bullying, the importance of kindness, and the value of being true to yourself and your friends.
Let's keep making our town a little bit better place every single day.
Source document
[0:00] Well, greetings everybody. This is Jim
[0:02] Huffland, your Adina mayor, and this is
[0:04] the mayor's minute for Wednesday,
[0:05] October 1st, 2025. Looks like another
[0:08] 80°ree day in Edina.
[0:10] You know, the Adina High School
[0:11] thesbians, the actors over there, are
[0:14] inviting all of us to wear pink. Yeah,
[0:16] wear pink on Wednesdays this month to
[0:19] take a stand against bullying.
[0:22] They'll be performing Mean Girls
[0:24] November 7th through November 9th,
[0:26] written by the hilarious Tina Fay. The
[0:28] show is set in the early 2000s, but its
[0:31] theme, fitting in, peer pressure,
[0:34] popularity, and rumors are still just as
[0:36] real and relevant today, especially
[0:38] online. Beneath the laughs, Mean Girls,
[0:41] carries important messages about the
[0:43] dangers of bullying, the importance of
[0:45] kindness, and the value of being true to
[0:47] yourself and your friends. October is
[0:49] National Bullying Prevention Month.
[0:52] While orange is the usual color for this
[0:54] month, the thesians are asking us to
[0:56] wear pink on Wednesday. Inspired by the
[0:58] famous Mean Girls line, on Wednesdays we
[1:01] wear pink. So join all of us at city
[1:04] hall in wearing pink on Wednesday and in
[1:07] practicing kindness. Smile, say hello,
[1:10] offer a compliment, lend a hand, express
[1:14] gratitude, help a neighbor, tip a little
[1:16] more, post something positive, or
[1:19] recognize someone by name. Even grabbing
[1:21] a pink sprinkled donut at juries will
[1:23] count. These small acts of kindness can
[1:26] have a nice ripple effect. So, let's
[1:28] make Edina shine with these acts of
[1:30] kindness and courtesies to each other.
[1:32] Let's keep making our town a little bit
[1:34] better place every single day. This is
[1:37] Jim Hublin and that's your mayor's
[1:38] minute for Wednesday, October 1st, 2025.
[1:41] I hope you have a great rest of the week
[1:43] and stay kind.
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