Mayor Jacob Frey kicked off the announcement by expressing enthusiasm for the annual celebration. "For the fifth year, we're excited to celebrate Minneapolis' Black-owned businesses during Black Business Week," Frey said.

City Council President Elliott Payne emphasized the broader economic impact of supporting Black entrepreneurs. "Supporting Black-owned businesses builds lasting financial power, not just in the Black community, but across all of Minneapolis," Payne said. He also highlighted George Floyd Square as a symbolic starting point for the week's events, noting its cultural significance. "George Floyd Square is a powerful place to start Black Business Week. It reflects the resilience of our Black community, with culture and creativity, and it deserves lasting investment," Payne said.

Ward 8 Council Member Andrea Jenkins, who represents the George Floyd Square area, spoke to the economic activity already happening in her district. "We're here at George Floyd Square, a place I'm proud to represent, where Black businesses are thriving, growing, and just getting started," Jenkins said.

The week-long initiative is designed to celebrate existing Black-owned businesses while supporting entrepreneurs who are launching new ventures. By anchoring events at George Floyd Square, city leaders are directing attention and resources to a neighborhood that has become a symbol of community resilience and cultural pride. The announcement reflects the city's commitment to building equitable economic opportunities across Minneapolis.