StoryMinneapolis Health Department's opioid prevention campaign targeting specific communitiesJuly 9, 2025

Minneapolis Health Department Targets Opioid Crisis in Communities

Meeting date: Jul 9, 2025
Published Aug 23, 2025

The Minneapolis Health Department outlined its ongoing opioid awareness campaign targeting East African, African-American and Native American communities during a recent presentation by public health specialist Tony Zakardi.

The city launched its youth opioid awareness campaign in late 2024, focusing on social media outreach and peer conversations within affected communities. The initiative includes multilingual campaign materials in Somali, Spanish and other languages to reach diverse neighborhoods across Minneapolis.

Zakardi, who is in long-term recovery himself, reported a 15% increase in opioid deaths from 2022 to 2023, with the largest numbers occurring in the African-American community. The department has also documented significant increases in the Native American community, prompting targeted prevention efforts.

The city provides funding to community groups working directly with people experiencing addiction, supporting peer recovery services, housing, treatment and life-saving medications. The department operates Station 14 on the north side and plans to develop a new recovery station on the south side, offering walk-in recovery services regardless of patients' ability to pay.

Zakardi emphasized the importance of community involvement and compassionate outreach, noting that people struggling with addiction often know they need help but face significant stigma. The department encourages residents to maintain regular conversations with youth and approach addiction issues without judgment.

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Full analysis
  • Minneapolis faces a 15% increase in opioid-related deaths, primarily impacting Black and Native American communities.
  • City health department shifts focus to youth peer-to-peer social media outreach and vending machine distribution.
  • Concerns grow regarding counterfeit pills circulating within the community as a major driver of the crisis.
  • The city is actively targeting Cedar Riverside and East African communities with specialized outreach funding.
  • Public health officials emphasize 'low-barrier' treatment, allowing individuals to seek help and medication on-site without prior appointments.

If you want treatment for fentanyl, you can walk in Riverside or Knack. You just tell them you want help and the city provides the medication.

Tony Zakardi
Treatment resourcesDescribing immediate access to treatment.

Secrets keep us sick. So we need community.

Tony Zakardi
Community supportEmphasizing the importance of open communication in recovery.
Source document

[0:12] Minneapolis,

[0:25] opioid awareness. Um,

[0:32] Tony,

[0:36] Minneapolis Health Department.

[0:50] Tony, welcome.

[0:51] Thank you.

[0:52] Um, can you introduce yourself?

[0:54] Sure. My name is Tony Zakardi.

[0:56] I'm a public health specialist with the

[0:58] city.

[1:19] So sorryan

[1:29] somebody in long-term recovery. I'm

[1:32] really proud of your recovery

[1:33] experience. Um can you tell us what

[1:35] recovery means to you?

[1:36] Sure. Recovery to me means uh second

[1:40] chance at life.

[1:44] How to live a human being growth.

[2:06] Alhamdulillah.

[2:08] City of Minneapolis.

[2:28] opioid

[2:30] question number one. Uh the opioid

[2:32] response team is committed to working

[2:34] with uh community partners to address

[2:36] the opioid crisis in Minneapolis.

[2:40] uh this with a focus on youth from the

[2:42] East African, African-American and

[2:44] native communities, populations.

[2:48] Um and there has been um a lot of work

[2:53] um in terms of um asanolin

[2:57] campaigns. Can you tell us a little bit

[2:59] about the campaign?

[3:00] Sure. Uh in late 2024

[3:04] youth opioid awareness,

[3:06] we didn't focus on

[3:09] social media uh and peer

[3:14] conversations. We wanted to talk to each

[3:16] other.

[3:24] We've also launched our vending

[3:26] machines.

[3:32] Um so there's a lot of different parts

[3:35] coming together to address

[3:41] Um

[3:47] two, why is the city of Minneapolis

[3:49] doing this campaign?

[3:51] Uh yeah, the uh opioid use is isn't a

[3:54] crisis in our community.

[3:57] You know, we feel one death too many.

[4:00] We had a 15% increase in opioid death

[4:02] 2022 to 2023,

[4:05] the largest number being in the blacks.

[4:07] American community.

[4:11] We've seen significant in the Native

[4:13] Americans.

[4:17] So, you know, we we've uh

[4:25] recovery. Her uncle is dying

[4:29] and we just we just needed to

[4:34] recover.

[4:40] The opioid use impacts families, you

[4:43] know, friends and other

[4:46] we can do it.

[4:51] Sorry.

[5:02] community.

[5:34] Minneapolis campign

[5:41] solution.

[5:44] Um Tony

[5:51] um some ways the city is working to

[5:54] prevent opio use in our community.

[6:02] Some of the ways

[6:05] opioid epidemic.

[6:07] Sure. Um, you know, we provide funding

[6:09] to community groups uh that work

[6:12] throughout the city directly with those

[6:14] in addictions. That money goes to peer

[6:16] recovery service, housing,

[6:20] treatment, life-saving medications, and

[6:22] more

[6:25] medical unit like I mentioned. On that,

[6:28] we're going to write basic health

[6:29] screenings.

[6:31] wound care, medication consultations,

[6:36] vaccinations, mental health

[6:39] potentially

[6:41] youth health especially underserved

[6:44] communities

[6:46] physical exams maybe dental care

[6:51] used to

[6:54] and while it doesn't prevent you

[6:57] in north and south Indianapolis

[7:01] which is a something we want everyone to

[7:03] have can help save lives.

[7:06] That's one big thing.

[7:09] Also,

[7:12] we've got different campaign literature,

[7:15] multiple languages, small,

[7:20] Spanish,

[7:23] and so on so forth. Try and reach

[7:25] communities all over the neighbor, all

[7:27] over the city. I'm also doing a lot of

[7:29] work with Elliot Park right now. There's

[7:32] a big kind of a big name. I'm seeing a

[7:34] lot of Somali use over there too.

[7:43] Yes, absolutely. Um, thank you.

[8:00] community members, organizations who are

[8:03] representing the East African community

[8:06] and they are funding them.

[8:28] City of community

[8:32] because

[8:36] opioid awareness campaign

[8:40] Minneapolis the city of Minneapolis.

[8:44] Um so thank you. I was just irritating

[8:46] to them the fact that the city of

[8:48] Minneapolis is in fact putting a lot of

[8:50] resources into the East African

[8:51] community when it comes to opioid

[8:53] epidemic. Um so

[9:04] how might people find themselves using

[9:06] opioids and how can they avoid it um

[9:09] from a prevention aspect? Well, I think

[9:11] uh it's important to know that um you

[9:14] know, unless prescribed by a doctor, no

[9:16] pill is

[9:20] we're finding

[9:21] people see counterfeit pills that look

[9:23] like

[9:31] we are uh we're seeing

[9:40] And

[9:42] we need people to stop um and just be

[9:45] aware of of everything you put in your

[9:47] body. You know, unless it comes from a

[9:49] doctor, you're not 100%.

[9:59] No, that's No, these are all good.

[10:20] awareness outachio.

[10:46] Because

[10:52] secrets keep us sick. So we need

[10:55] community.

[11:06] Um what are some of the signs that

[11:09] people should be on the lookout for?

[11:17] Yeah, definitely. I mean if you see

[11:19] people falling asleep or not when they

[11:21] shouldn't be um a change in friend or

[11:24] peer group loss of income asking for

[11:28] money

[11:29] a shift in priorities

[11:32] mood changes in irritability

[11:36] for people making excuses

[11:40] decision

[11:42] making

[11:47] a change Sleep habits, keeping secrets

[11:50] like you said,

[12:04] medication or prescription.

[12:22] red flag

[12:27] prescription um you know when somebody

[12:30] is like prescription shopping you know

[12:33] or far you know they they go to all the

[12:35] differentarmacies and that's another

[12:39] um

[12:44] Um

[12:56] 24 hours.

[13:05] Um,

[13:06] can you tell us

[13:13] resources? What are some of the

[13:14] resources available to people and

[13:16] families?

[13:17] Sure. And we have we have plenty of

[13:18] resources for all forage.

[13:25] Uh, we do.gov

[13:31] resources.

[13:34] If we're struggling, you know, we know

[13:35] it's hard to talk about

[13:40] [Music]

[13:41] spiritual guide.

[13:43] Anyone you can trust that you can be

[13:44] open to is important.

[13:48] We also have on the north side, we've

[13:50] got station 14

[13:53] and we're developing one here pretty

[13:55] soon. Um, you can walk in and get

[13:57] recovery services right on the spot that

[13:59] you can get into treatment even if you

[14:00] don't have the money.

[14:03] Um, we also are offering a new and this

[14:06] is

[14:08] we have new.

[14:11] So if you want treatment for fentanyl,

[14:13] you can walk in Riverside or Knack. You

[14:16] just tell them you want help and the

[14:18] city provides the medication and they'll

[14:21] get you on on a long ass shot like a

[14:23] supplicate um to get people in recovery

[14:26] right away which is a big help.

[14:31] But uh just talking about anyone talking

[14:33] about it with anybody is you know is

[14:36] really the key.

[14:38] If you want help it's there.

[14:42] Yeah.

[14:46] um

[14:49] um all this information, how can people

[14:52] get involved?

[14:53] Sure. Well, I think being present in

[14:55] your community,

[14:57] having regular conversations with your

[14:59] children, area youth,

[15:03] and have compassion when talking,

[15:07] people are in active addiction know that

[15:09] they're in active.

[15:11] Um and so you know keeping a keen eye

[15:14] and just being compassionate talking to

[15:16] people

[15:18] need help

[15:48] Because

[16:01] because

[16:03] the person knows that they're in

[16:04] addiction. The person knows

[16:10] this kid.

[16:21] We care about you.

[16:31] Um, is there anything else you'd like to

[16:33] mention?

[16:38] Uh, absolutely. Um, I think it's

[16:40] important to know as somebody in

[16:43] recovering from active addiction myself,

[16:46] um, I know there's a lot of shame in

[16:48] addiction. Um, but getting that stigma

[16:50] out of it and just trying to find a way

[16:53] to help that person without judgment

[16:56] with compassion when you can, and

[16:57] knowing that, you know, these people on

[16:59] the streets, that's somebody's baby. You

[17:02] know, that's somebody's brother or

[17:03] mother or sister.

[17:06] So knowing that there's a human being in

[17:07] there that needs help and pride in

[17:11] everyone else's side to reach out for

[17:14] help because it's there and we're here

[17:17] there's a lot of people that care

[17:20] to be a part of that.

[17:24] Thank you. Um, and I want to just

[17:26] mention, um, earlier we were talking

[17:28] about, um, you being, you know, in in

[17:31] the community in Cedar Riverside and you

[17:33] working out there for many, many years.

[17:36] Can you tell us a little bit of what you

[17:37] saw in that space?

[17:40] Sure. Um, you know, I used to own

[17:41] Palmer's Bar on 500 seat.

[17:46] Um,

[17:49] a lot of youth on the streets at all,

[17:53] fighting with each other, killing

[17:55] people,

[17:57] you know, asking for cigarettes,

[18:00] people being dragged into the towers,

[18:02] beat up and

[18:04] saw, a lot of theft and broken windows,

[18:08] a lot of garbage on the streets,

[18:10] had a lot of, but I also saw I saw a lot

[18:13] of, a lot of beauty. So, you know, I

[18:17] know what's there and I know that

[18:18] community

[18:21] um I know there's a lot of love in

[18:23] Somalia and San Francisco in the smile

[18:26] in the towers up and down.

[18:30] So I saw well I saw a lot of bad I saw a

[18:34] lot of hope and um that's what I chose

[18:36] to that's why I chose to invest in Cedar

[18:39] Riverside.

[18:40] Um you know it's one of those you know

[18:44] let's work together to

[18:46] help each other and

[18:49] so I think um it's a neighborhood that

[18:52] needs a lot of help

[18:54] and support

[18:56] and I'm here to help any way I can.

[19:00] Well, um, thank you and I'm super

[19:02] grateful. Um, you're a huge asset to the

[19:04] city and I'm glad that you're part of

[19:06] the city.

[19:25] alaykum.

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Other Topics from This Document

  • Opioid crisis response in Minneapolis

  • Youth opioid awareness campaigns

  • Public health outreach in East African and Native American communities

  • Strategies for addiction prevention and harm reduction

  • Peer recovery services and treatment accessibility

  • Signs and red flags of substance abuse

  • Community resource availability

  • Destigmatization of addiction

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