Rochester City Council — Transcript

Monday, October 12, 2026

Rochester Olmsted Youth Council Trip to Germany Report

Parks and Recreation Marketing and Awareness Efforts

Council Rules and Policy Items

Votes (3)

Rochester Olmsted Youth Council Report on Germany Trip

No formal action taken (study session report)

Alex Yaev and Isha Jumar, members of the Rochester Olmsted Youth Council (ROYC), presented their experiences from a recent sister city exchange to Germany, visiting Moosburg, Münster, and Sarbeck. They highlighted key learnings such as the importance of preserving history, the efficacy of cycling infrastructure, community-led sustainability initiatives, and the value of international dialogue. Council members asked about educational differences, biogas initiatives, and the long-term impact of international travel on personal development and world peace. The Mayor and Council President lauded the youth for their contributions and representation.

Parks and Recreation Marketing and Awareness Efforts Update

No formal action taken (study session update). The team will continue the strategy and provide further reports with more defined metrics.

Jenna Bowman and her team presented on the progress of strengthening awareness, understanding, and participation in city parks and recreation. Key findings from two community surveys (with ~1,000 and ~1,450 respondents respectively) revealed high awareness of physical parks but low awareness of specific programs, leagues, and indoor opportunities. Financial barriers were significant for lower-income households. The team detailed the use of $28,000 from contingency funds for print mailers (e.g., Fall/Winter mailer with QR codes), digital billboards, and online guides. They proposed spending the remaining $27,000 on boosted social media, an opt-in newsletter, a 'Meet Me' campaign for accessibility, and targeted print materials. Council members emphasized the need for clear metrics on return on investment, equitable access, and adequate staffing for increased participation.

Council Rules and Policy Review

No formal action taken. Administrator Elms will follow up with absent council members and bring forward proposed ordinance changes for the Airport Commission and alternative options for the travel budget for a future vote.

The council discussed three policy areas. First, the 2022 resolution dividing the council's travel budget by seven. Some members advocated for more flexibility to allow for varied travel needs and representing the city on external boards, while others emphasized the need for limits and accountability to prevent potential overspending. Second, the mayor and council staffing model was reviewed, with discussion around the current mayoral assistant's role and the potential for providing broader administrative support to council members, acknowledging HR and job description complexities. Third, appointments to boards and commissions were discussed, specifically the Airport Board, which is currently fixed by ordinance to include the Council Member At-Large. There was general support for amending this ordinance to allow for more flexible appointments by the council president and full council.

Notable Quotes (12)

We'll go over what ROI is for those members who don't know yet. Um and then the three cities that we primarily engaged in um diplomatic exchanges over in Germany. Uh and then we'll finish with our youth takeaways and community impact.

Rochester Olmsted Youth Council Report on Germany Trip

One major takeaway I took from Sarbeck was that it was really cool to see how the community came together and how this these like sustainability efforts brought the community together.

Rochester Olmsted Youth Council Report on Germany Trip

You can read things in books but when you're there and you learn it firsthand it's very different.

Rochester Olmsted Youth Council Report on Germany Trip

I think in general international travel largely reduces the the friction of that and I think it like international travel is the best bet that we have in terms of achieving world peace.

Rochester Olmsted Youth Council Report on Germany Trip

Many people are aware of Rochester's parks and physical amenities, but far fewer know about recreation programming, leagues, classes, and indoor drop-in opportunities.

Parks and Recreation Marketing and Awareness Efforts Update

40% note word of mouth which I think is really insightful when we think about the way in which we not only reach people but what has it stick so that when they're talking to their friends their neighbor their their family um that they can be some of our biggest advocates.

Parks and Recreation Marketing and Awareness Efforts Update

I see two pieces of this. And I think we have to really be distinct about the marketing and awareness piece and then there is the accessibility piece. And I think I think having a strategy around both is really key.

— Council President Randy Schubing [0:50:52]
Parks and Recreation Marketing and Awareness Efforts Update

It'd be helpful, I think, for your staff to be instructed to ask, 'Is this your first time here?' or 'How did you hear about us?' when they sign up. It's a cheap thing to do. They can keep a tally of it.

Parks and Recreation Marketing and Awareness Efforts Update

I like the limit. I think that if you go over the limit, um you can pay for it yourself and there's nothing wrong with that. We all make a good salary and uh we should be able to do that. The other side of that is is I could run in on January 4th and decide that I want to spend $8,000 on something and at Biji and and decide that's for me and then everybody else goes, 'Well, but I don't get to go to anywhere.'

Council Rules and Policy Review

I I think it's difficult talking about the mayor's assistant under the topic of council rules. I think we have to be careful of uh this because I do think there's a separation there and I and we can't make rules about the mayor's office. There's a separate elected official.

Council Rules and Policy Review

I as a council member and council president have had calls from people whose streets have fallen down and we are a growing city and we do need to think beyond where we've been and look at you know the future as the city grows and I'm sure in cities of uh 200,000 people or 300,000 people when their tree falls down they don't call the mayor they call their council members.

— Council President Randy Schubing [1:04:19]
Council Rules and Policy Review

The ordinance is not directed by state statute in this instance because we did find that in one airport committee had state statute tied to it. This is simply our ordinance that could be changed.

Council Rules and Policy Review

Ordinances & Resolutions (14)

Resolution from December 2022Resolution

City Council resolution distributing the total council travel budget by seven members.

Travel policyPolicy

City policy requiring council approval for out-of-state travel (with exceptions).

Ethics policyPolicy

City policy for the conduct of city officials and staff.

CharterOther

Governs aspects of staff time, Public Utility Board, and RPU board appointments.

Council rules of procedureRules

Governs the operational procedures of the City Council.

Code of ordinancesOrdinance

City code establishing various boards and commissions and their appointment methods.

Ordinance establishing the airport commissionOrdinance

Specific ordinance outlining the appointment process for the Airport Board, including specific titles.

Joint powers agreementOther

Agreements governing appointments to certain inter-agency committees (e.g., Olmsted County Criminal Justice Committee, ROCOG, Southeast Minnesota Emergency Communications Joint Powers Board, South Zumbro Watershed).

State lawLaw

Legal basis for some board appointments (e.g., Destination Medical Center, Joint Airport Zoning Board).

BylawsOther

Govern the appointment process for the Destination Medical Center board.

Fall and Winter MailerOther

A print catalog of parks and recreation programs and city information distributed to households.

Guide to Indoor Recreation and PlayOther

An online guide created with Rochester Local.

Guide to Extracurricular Activities and SportsOther

An online guide created with Rochester Local.

2829 budgetsBudget

Future city budgets currently under discussion for staffing and marketing funds.

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Rochester City Council - Rochester Recorder