City celebrates women leaders shaping Woodbury's future
The Woodbury City Council held a special session on July 3 to spotlight Janelle Schmitz, the Community Development Director, discussing her leadership philosophy and the women driving major city projects. The event highlighted how women are leading significant initiatives that shape the community's growth and development.
Schmitz, who has worked for the city for 28 years and served as Community Development Director for four years, shared insights into her approach to leadership during the meeting titled "Women Leaders of Woodbury." She emphasized that effective leadership in community development requires listening, caring, and a genuine passion for public service, given the diverse stakeholders involved—including city staff, residents, and business owners.
Schmitz pointed to two major projects currently led by women as examples of their impact: the Central Park expansion and renovation, led by Parks and Recreation Director Michelle Okada, and the permanent water treatment plant expansion, led by Public Works Director Mary Van Milligan. She also recognized former and current mayors Mary Giuliani Stephens and Anne Burt as influential female leaders in the city.
When discussing how to overcome leadership challenges, Schmitz highlighted a key advantage of public sector work: the collaborative sharing of information. "The nice thing about working in the public sector is a lot of us share information with each other," she said. "It's not proprietary. So maybe you can find another city or another department that's gone through a similar struggle and then ask them for advice."
Schmitz shared practical strategies for her role, including conducting "Stay Interviews" with individual team members to understand their concerns and foster personal connections. She also described Woodbury's unique community engagement approach: requiring neighborhood meetings for development projects to gather early feedback before formal city reviews, allowing developers to adjust plans based on resident input.
For aspiring leaders, Schmitz emphasized that leadership doesn't require a formal title. "Leadership comes in all forms, and it starts at the informal level," she explained. "You can do things by volunteering, by stepping up, stepping out of your comfort zone, asking to take on an assignment that's maybe a little more challenging." She stressed the importance of continuous learning, humility, and viewing challenges as opportunities for growth—lessons she applied when taking her position in early 2020, just as the COVID-19 pandemic began.
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Other Topics from This Document
Women in Leadership Roles and Community Initiatives
Key Lessons Learned as a Leader
Stress Management and Organization Strategies
Essential Qualities for Leadership in Community Development
Fostering Collaboration and Inclusivity
Overcoming Challenging Projects (COVID-19 Response)
Engaging Community Members in Development Projects
Advice for Aspiring Leaders in Community Development
Enjoyment of Leadership in Community Development
Handling Disagreements within a Team
Interviewer's Future Academic and Leadership Plans
▸Meeting Analysis
“The nice thing about working in the public sector is a lot of us share information with each other. It's not proprietary. So maybe you can find another city or another department that's gone through a similar struggle and then ask them for advice”
“A couple that come to mind right away are two things that we're going through right now. One is the Central Park expansion and renovation, and that's being led by Michelle Okada, who is our Parks Recreation Director, and the other is our permanent water treatment plant expansion, which is being led by Mary Van Milligan our Public Works Director.”
“I think the biggest lesson that I've learned is to keep learning. If you stop learning, you stop growing.”
“I love to make lists and I like to do the old fashioned going of a handwritten list because there's a lot of satisfaction in crossing something off my list.”
“I think listening and caring, especially in the public sector, we have a lot of stakeholders... So really caring and being passionate about public service.”
“One thing I did specifically with my team is I schedule something called Stay Interviews... find out what's on their mind, what's working, what's not. What are their concerns. Get to know them personally so that I can, you know, make them feel like they're part of the team and not just another employee, but an actual colleague.”
“I took this job in the beginning of 2020, just as COVID was hitting. So that was it's not really a project, but it is certainly was a big obstacle. We had never been through anything like that before and I was a brand new leader in this role.”
“In Woodbury we have a lot of engagement strategies, and one of those that's probably unique from a lot of other communities is we require a neighborhood meeting for some of our development projects. And so it's a chance to get in front of a neighborhood and a little more casual, informal basis where the developers sort of showing here's what we're planning to do, get some early contact with those residents feedback and even time to maybe adjust things.”
“Leadership comes in all forms, and it starts at the informal level. So you don't have to be appointed as a supervisor or something. You know, the formal title of leader can do things by volunteering, by stepping up, stepping out of your comfort zone, asking to take on an assignment that's maybe a little more challenging, showing that you're interested in things by doing additional research or different types of activities that bring added value to the team.”
“I think the thing that I really enjoy most about this job is the variety that it offers. I've been with the city for 28 years, four years in this particular position, but 28 years overall. So back in 1996, Woodbury was a totally different community and so just to watch the evolution, watch things progress, new ideas, new business opportunities, even new types of housing, new initiatives that the city has given to us to work on has really been exciting and enjoyable.”
“I call it listening to understand so many times when somebody comes to you with a problem, find yourself listening and you want to respond... So it's really slowing down and listening, really listening to hear them and to understand them. And even in the end, if you don't agree with them and you come up with a solution that maybe isn't what they wanted, hopefully they feel heard and they feel like you took the time to really understand their perspective and where they were coming from.”
▸Source Document
[0:07] I'm Eva Voss.
[0:08] I graduated
from Woodbury High School
[0:09] this past year,
and I'm interviewing
[0:12] Janelle Schmitz Community
Development Director.
[0:14] All right.
[0:15] I have a few questions
to ask you.
[0:16] My first one is,
how do you address challenges
[0:18] or barriers
that you face in leadership?
[0:20] Well, it depends on what
the challenge or the barrier is.
[0:23] So the first thing
you want to try to figure out is
[0:25] where is the challenge
coming from?
[0:27] Is it interior or that exterior?
[0:29] Once you know the source
and you can dig into that
[0:31] a little bit deeper.
[0:32] The nice thing about working in
the public sector
[0:34] is a lot of us share information
with each other.
[0:36] It's not proprietary.
[0:38] So maybe you can find another
city or another department
[0:41] that's gone
through a similar struggle
[0:43] and then ask them for advice
I've learned to really rely
[0:46] on others
and seek out answers from others
[0:48] and help to identify
what those strategies might be.
[0:52] Can you share examples
[0:53] of successful initiatives
where women have played
[0:55] key leadership roles
and made significant difference
[0:58] in the community?
[0:59] Sure.
[0:59] A couple that come to mind
right away
[1:01] are two things that we're going
through right now.
[1:03] One is the Central Park
expansion
[1:05] and renovation,
and that's being led by Michelle
[1:07] Okada, who is our Parks
Recreation Director,
[1:10] and the other is our permanent
water treatment plant expansion,
[1:13] which is being led by Mary Van
Milligan
[1:15] our Public Works Director.
[1:16] So two very influential women
[1:18] in our leadership
role here at the city
[1:20] leading to very important
and critical projects.
[1:22] I think the other thing
that when I had this question
[1:26] posed to me,
I thought of our mayors.
[1:28] We currently have Mayor
Anne Burt,
[1:30] and prior to her we had Mayor
Mary Giuliani Stephens,
[1:33] both very passionate
experienced, intelligent mayors
[1:38] who did great things, worked on
very big strategic initiatives
[1:41] and really led our city
through some challenging times
[1:44] and growth opportunities
and really led us well.
[1:47] What's your biggest lesson
you've learned as a leader?
[1:49] I think the biggest
[1:50] lesson that I've learned
is to keep learning.
[1:53] If you stop learning,
you stop growing.
[1:55] And so there's always
an opportunity to learn.
[1:57] You never quite
master everything
[1:59] perfectly because conditions
always change.
[2:02] So that is something
[2:03] to kind of keep an open mind
to look for those opportunities
[2:06] where you can improve
or do things better.
[2:08] To be really
humble is another thing
[2:11] to learn in leadership
that you will make mistakes
[2:14] and that those are opportunities
to learn from,
[2:17] to reach out to others, to
[2:18] not be afraid to ask
for constructive criticism
[2:21] and to have some thick skin
that goes with that
[2:23] and really kind of dig deep
and look in the mirror and see
[2:26] what could I do differently?
[2:27] What could I do to bring
[2:29] a better resolution
to this problem or this
[2:31] this issue that we're facing.
[2:33] And I think the other thing
is, again, listening,
[2:36] listening to understand
is really another opportunity
[2:39] is making
sure you really take that
[2:41] time to dive deep into things
and really get that
[2:44] stakeholder input to understand
those perspectives.
[2:47] How do you handle stress
and stay organized?
[2:50] Well, I always feel
I can be more organized.
[2:51] I love to make lists
[2:53] and I
[2:53] like to do the old fashioned
[2:54] going of a handwritten list
[2:55] because there's
a lot of satisfaction
[2:57] in crossing
something off my list.
[2:59] Usually it's replaced by three
or four more new things
[3:01] that are coming on that list,
[3:02] but that really just kind of
keeps me
[3:04] focused to make sure that I have
that all in one spot.
[3:06] OK, here's what I need to do.
[3:08] You know, there's
[3:08] certainly stress with any job
[3:10] and I try to deal with it, by
[3:12] again,
just trying to be centered,
[3:14] trying
to make sure that I'm doing,
[3:16] know that I'm doing the best
that I can to seeking out
[3:20] help from others.
[3:21] And while this may seem
like a big challenge, right
[3:24] now, we'll get through it
and I'm going to learn from it.
[3:26] And on the other side,
there will be great things.
[3:28] And sometimes going through
those biggest challenges
[3:31] are the biggest
learning opportunities.
[3:33] And they really help you
to grow.
[3:34] So after you get through them,
it's sort of like having a baby.
[3:37] You go through the labor and
it's like, oh, this is intense.
[3:40] But in the end you have
this really beautiful new child.
[3:44] And I think the same thing
with some of the challenges
[3:46] you go through them,
they're not always pretty
[3:48] when you're going through.
[3:49] And when you get through
to the other side,
[3:50] you've learned a lot,
you've grown,
[3:52] and hopefully you've left
yourself better
[3:54] and the place better.
[3:55] What qualities do you believe
are essential
[3:57] for effective leadership
in community development?
[4:00] I think listening and caring,
especially in the public sector,
[4:03] we have a lot of stakeholders
[4:04] and again,
our stakeholders are internal.
[4:06] I have 25 folks
in my department,
[4:09] but I also have other
departments within the city,
[4:11] and then I have almost 80,000
residents and, you know,
[4:15] lots of business opportunities,
lots of business owners,
[4:17] lots of business employees
like come to work here,
[4:21] people who come to visit here,
they're all my stakeholders.
[4:23] So really caring and being
passionate about public service.
[4:28] If you're going to work
in the public sector,
[4:29] you have to kind of do it
for those reasons
[4:32] and that's again,
that's a big part of it.
[4:34] And then listening,
[4:35] I really think that's
how you learn.
[4:36] That's how you understand
the various perspectives
[4:39] that are coming your way.
[4:40] How do you foster
a culture of collaboration
[4:42] and inclusivity within your team
and the community?
[4:45] Again, listening.
[4:45] But one thing I did
[4:46] specifically with my team is
[4:48] I schedule something called
Stay Interviews.
[4:51] So I meet with my team
typically once a year,
[4:54] probably once every 18 months.
[4:56] We bring each of them
in individually and schedule
[4:58] a decent amount of time to just
have a sit down with them,
[5:00] find out what's on their mind,
what's working, what's not.
[5:03] What are their concerns.
[5:04] Get to know them personally
so that I can, you know,
[5:07] make them feel
like they're part of the team
[5:09] and not just another employee,
but an actual colleague.
[5:12] And friend.
[5:13] And so that's part of what I do
to foster that inclusivity
[5:17] and collaboration
and certainly want to make sure
[5:19] that, again,
[5:20] we listen
[5:21] to those various perspectives
because they're bringing
[5:23] things from
[5:24] maybe an angle or a perspective
that I hadn't considered.
[5:28] And so I want to make sure
that I'm looking kind of that
[5:31] 360 degree
[5:33] field of vision, if you will,
and that really helps
[5:35] to bring them in
and talk to them one on one.
[5:37] Can you share an example
of a challenging project
[5:39] you led and how you managed
to overcome the obstacles?
[5:42] I took this job
[5:43] in the beginning of 2020,
just as COVID was hitting.
[5:46] So that was it's
[5:47] not really a project, but it is
certainly was a big obstacle.
[5:51] We had never been through
anything like that before
[5:53] and I was a brand new leader
in this role.
[5:55] So that is something
I kind of dove head in
[5:58] because we kind of had to.
[6:00] So we had half of
[6:01] my team was working remotely
and half was in the office.
[6:04] And so how do you
[6:06] how do you as a new leader
bring this team together?
[6:08] And so I made sure that
I schedule lots of meetings.
[6:11] They were on teams or,
[6:13] you know, virtual meetings
with some people.
[6:15] Again, being in person,
[6:15] I made sure I came in
every few days to make sure
[6:18] even though I was working
remotely,
[6:20] I came in to check on those
that were in the office
[6:22] to make sure that they felt
they had that support
[6:24] and had what
they needed to get the job done.
[6:27] So that was, you know,
[6:28] establishing
that early communication
[6:31] about COVID
and about those changing
[6:33] conditions,
but also just about business.
[6:34] We had to change how we did
business drastically.
[6:38] And so,
you know, their expectations.
[6:40] What are we supposed to do?
How do we handle this?
[6:43] So that was,
I think, the biggest challenge
[6:46] that I probably had
and they had it right away.
[6:47] What strategies do
you use to engage
[6:49] and motivate community members
[6:51] to participate in development
projects?
[6:53] In Woodbury
[6:54] we have a lot of engagement
strategies, and one of those
[6:57] that's probably unique
from a lot of other communities
[6:59] is we require a neighborhood
meeting for some of our
[7:03] development projects.
[7:04] And so it's a chance to get
[7:05] in front of a neighborhood
and a little more casual,
[7:08] informal basis
where the developers
[7:10] sort of showing here's
what we're planning to do,
[7:12] get some early contact
with those residents feedback
[7:16] and even time to maybe
adjust things.
[7:18] On the plan
[7:18] prior to getting it,
getting in front of the Planning
[7:20] Commission or City Council.
[7:22] And a lot of times we're able
to make those subtle changes
[7:25] that address those
early concerns by residents.
[7:28] And then things
go much more smoothly
[7:30] when it goes to planning
commission or council.
[7:32] We also have through
our communication
[7:35] channels on our website,
are in touch system.
[7:38] We have a development map
[7:40] that shows
what's happening in the city.
[7:42] You can click on
a little pin on the map
[7:44] and it'll tell you what
that development proposal is.
[7:47] It'll give you a staff contact
if you want more information
[7:50] are in touch.
[7:51] System is an email
notification system.
[7:53] You can sign up
to get email notifications
[7:55] when new development
is happening or other things.
[7:58] And so we really do
[7:59] value that stakeholder
engagement and feedback
[8:02] and we're continuing to
to grow that and to
[8:06] to make that more effective
as people are bombarded
[8:10] with more information.
[8:11] How do we make sure they
[8:12] they get this information
that they see it
[8:14] and that they do take advantage
of those opportunities?
[8:17] What advice
would you give to someone
[8:18] aspiring to take on a leadership
role in community development?
[8:22] Leadership comes in all forms,
and it starts at the
[8:24] informal level.
[8:26] So you don't have
to be appointed
[8:28] as a supervisor or something.
[8:29] You know,
the formal title of leader
[8:32] can do things by volunteering,
by stepping up,
[8:35] stepping out of your comfort
zone,
[8:37] asking to take on an assignment
that's
[8:38] maybe a little more challenging,
[8:40] showing
that you're interested in things
[8:41] by doing additional research
[8:43] or different types of activities
that bring added
[8:46] value to the team.
[8:47] And the more you do
[8:48] that, you're going to
[8:49] be seen noticed,
[8:50] and then you're going
to continue
[8:51] to get
those challenging projects
[8:53] and then hopefully,
you know, down the road
[8:55] that leads to other leadership
opportunities.
[8:57] But don't be afraid
[8:58] to kind of step outside
of your comfort zone and really,
[9:01] you know,
[9:02] ask for those opportunities,
especially if it's something
[9:04] that's of interest to you
or a passion to you.
[9:07] It really,
[9:08] really
go for those opportunities
[9:10] and make that known to your
to your boss
[9:13] or to your supervisor
or to your colleagues
[9:15] and and just, you know, can step
out of their comfort zone.
[9:18] Yeah.
[9:18] What do you enjoy most
about being a leader
[9:20] in community development?
[9:22] Well,
I think the thing that I really
[9:23] enjoy most about this job
is the variety that it offers.
[9:26] I've been with the city
for 28 years,
[9:29] four years in this particular
position, but 28 years overall.
[9:32] So back in 1996, Woodbury was a
totally different community
[9:36] and so just to watch
the evolution, watch things
[9:39] progress, new ideas,
new business opportunities,
[9:43] even new types of housing,
[9:44] new initiatives that the city
has given to us to work on
[9:48] has really been
exciting and enjoyable.
[9:50] I have a great team of staff
as well that also make my job
[9:54] very enjoyable.
[9:55] They're,
they're great at what they do
[9:56] they're passionate
about public service
[9:59] and we like to have
a lot of fun as well.
[10:00] So we're a good team that way.
[10:02] And then I would be
really remiss if I didn't say
[10:05] one of the great things
[10:06] about working in
Woodbury is the leadership
[10:08] that we have
at the elected level.
[10:10] Very collaborative, very
cooperative and communicative.
[10:13] They are really in it
[10:15] for the right reasons
to make Woodbury a better place,
[10:17] very happy to have
a very good leadership team,
[10:20] both at the elected level
and at our city staff level.
[10:24] How do you handle disagreements
in your team?
[10:26] You know, I call it
listening to understand
[10:28] so many times when somebody
comes to you with a problem,
[10:31] find yourself listening
and you want to respond.
[10:33] So you're thinking, Oh,
I'm going to answer
[10:35] this is way or here's
what I would say to that.
[10:37] And then as you're preparing
[10:38] that response in your head,
you miss some of what they say.
[10:40] So it's really slowing down
and listening, really listening
[10:44] to hear them
and to understand them.
[10:47] And even in the end,
if you don't agree with them
[10:49] and you come up with a solution
[10:51] that maybe isn't
what they wanted,
[10:53] hopefully they feel heard
[10:55] and they feel like you took
the time to really understand
[10:58] their perspective
and where they were coming from.
[11:00] And that's really
how I try to lead
[11:02] my team is to hear them
to understand their perspective
[11:06] and then if I can't
maybe give them what they want
[11:09] or I can't settle a disagreement
in the way
[11:11] that they would have wanted me
to, I can explain the why.
[11:14] And I think the
why goes a long way
[11:17] to making them
feel heard and valued.
[11:18] And so that is, again, probably
the number one thing you can do
[11:23] in dealing with disagreements.
[11:25] And again,
listening to all perspectives,
[11:26] not just the one person
who's coming in, there's usually
[11:29] multiple sides to the story.
[11:30] So you've got to look
at all of that
[11:32] together and collectively
and then,
[11:34] you know, try to sort that out.
[11:36] Thank you for answering
my question. You're welcome.
[11:38] So I understand you're going
to the University of Iowa
[11:41] this fall.
[11:42] Tell me
what you're going to study
[11:44] and how are you looking at
through
[11:45] kind of that leadership lens?
[11:47] I plan to study business finance
and to incorporate leadership
[11:51] throughout my four years
[11:53] at Iowa, I plan to seek out
new opportunities
[11:56] and be able
to go out of my comfort zone
[11:59] to do things
that I am interested in
[12:01] and just work as a team
and help others out.
[12:04] Well, that's exciting.
And I wish you all the best.
[12:06] Thank you so much. Thank you.
This story was created by artificial intelligence (a large language model) based on the proceedings captured in the video below.
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