Woodbury City Council — Agenda
Tuesday, April 7, 2026
Story
Woodbury Council Reviews Property Dispute, Social Media Strategy
Social Media Audit and Strategy Review
Votes (2)
Update on Lee Property Negotiation (Closed Session)
The workshop involved a closed session to review and discuss staff and City Attorney updates regarding active litigation concerning a 9.1-acre property at 8130 Afton Road, jointly owned by the City and Raymond Lee since 2008. The City's initial interest in the property related to wetland and tree preservation. The session aimed to provide staff with consensus-based direction on the presented information, with any financial implications to be addressed in future council actions. No formal votes were taken, as is standard for workshop sessions.
Review of Social Media Audit
Staff presented the 2025 Social Media Audit conducted by an external consultant, detailing progress since 2023 and outlining new recommendations. Key improvements included reduced post frequency and increased engagement on platforms like Instagram and Facebook. However, challenges persist regarding underperforming event promotions, ineffective branded graphics, low video watch times, and a lack of unified brand voice across city social media accounts. Council members provided feedback on strategy, with recommendations focusing on channel-specific content, prioritizing event recaps, eliminating external links in posts, using original photography, and enhancing video hooks. Potential long-term strategies, such as account consolidation and a city podcast, were also discussed.
Notable Quotes (3)
Residents are telling you (through data and interviews with council leaders) that they want more people-first, recap-first and short-form content.
But channels still feel disjointed – City, Public Safety and Parks & Rec don’t always look/feel connected.
Social media is driving just 3 percent of all traffic to the City of Woodbury web site.
Ordinances & Resolutions (7)
Official communication detailing the update on Lee Property Negotiation
Official communication detailing the review of the Social Media Audit
City policy chapter relevant to the Lee Property negotiation
Long-term development plan relevant to the Lee Property
External consultant's report on the City's social media performance and recommendations
Prior external consultant's report used as a baseline for the 2025 audit
Federal act prohibiting discrimination on the basis of disability, applicable to City services