Woodbury City Council — Agenda

Tuesday, April 7, 2026

Story

Woodbury Council Reviews Property Dispute, Social Media Strategy

Social Media Audit and Strategy Review

Votes (2)

Update on Lee Property Negotiation (Closed Session)

No formal vote taken; staff direction provided by consensus.

The workshop involved a closed session to review and discuss staff and City Attorney updates regarding active litigation concerning a 9.1-acre property at 8130 Afton Road, jointly owned by the City and Raymond Lee since 2008. The City's initial interest in the property related to wetland and tree preservation. The session aimed to provide staff with consensus-based direction on the presented information, with any financial implications to be addressed in future council actions. No formal votes were taken, as is standard for workshop sessions.

Review of Social Media Audit

No formal vote taken; feedback and direction provided by consensus.

Staff presented the 2025 Social Media Audit conducted by an external consultant, detailing progress since 2023 and outlining new recommendations. Key improvements included reduced post frequency and increased engagement on platforms like Instagram and Facebook. However, challenges persist regarding underperforming event promotions, ineffective branded graphics, low video watch times, and a lack of unified brand voice across city social media accounts. Council members provided feedback on strategy, with recommendations focusing on channel-specific content, prioritizing event recaps, eliminating external links in posts, using original photography, and enhancing video hooks. Potential long-term strategies, such as account consolidation and a city podcast, were also discussed.

Notable Quotes (3)

Residents are telling you (through data and interviews with council leaders) that they want more people-first, recap-first and short-form content.

— 2025 Social Media Audit [N/A]
Review of Social Media Audit

But channels still feel disjointed – City, Public Safety and Parks & Rec don’t always look/feel connected.

— Council Leaders (via Stakeholder Interviews) [N/A]
Review of Social Media Audit

Social media is driving just 3 percent of all traffic to the City of Woodbury web site.

— 2025 Social Media Audit [N/A]
Review of Social Media Audit

Ordinances & Resolutions (7)

Council Workshop Letter 26-61Other

Official communication detailing the update on Lee Property Negotiation

Council Workshop Letter 26-62Other

Official communication detailing the review of the Social Media Audit

Chapter 24- ZoningPolicy

City policy chapter relevant to the Lee Property negotiation

2040 Comprehensive PlanPlan

Long-term development plan relevant to the Lee Property

2025 Social Media AuditOther

External consultant's report on the City's social media performance and recommendations

2023 social media auditOther

Prior external consultant's report used as a baseline for the 2025 audit

Title II of the Americans with Disabilities ActOrdinance

Federal act prohibiting discrimination on the basis of disability, applicable to City services

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