In ProgressThe Jump

The Jump

Date: Wednesday, July 24, 2024 at 3:49 PMActual: Wednesday, July 24, 2024 at 3:49 PM

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Published Wednesday, July 24, 2024

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[0:00] I'm Haley Matthews Jones I'm founder of [0:02] the jump the jump is a size inclusive [0:04] jumpsuit brand sustainably made in the [0:07] US we're currently in research and [0:08] development phase with a goal to launch [0:10] in full [0:12] 2025 I currently own about 20 different [0:14] jumpsuits and I could tell you something [0:16] that's wrong with every single one of [0:17] them most of them are manufactured [0:19] overseas or they're often Too Short in [0:21] the Torso or the inseam or they have [0:23] buttons that gape if you have a fuller [0:25] bust 68% of women in the US wear above a [0:29] size 14 and yet most brands top out [0:31] around that size globally the plus-size [0:34] clothing Market was estimated to be [0:36] worth 288 billion in [0:39] 2023 and the US made up 168 billion of [0:42] those sales it's on track to surpass 500 [0:46] billion by the year 2033 so it's not [0:49] just a feel-good inclusivity metric it's [0:51] simply good business to offer expanded [0:54] sizes the jump will come in sizes extra [0:57] extra small through 5x as standard [1:00] there's currently no Universal size [1:01] chart so we plan to spend the next year [1:03] taking measurements from hundreds of [1:05] real women using an Apparel Design body [1:07] scanner the funds from hatch Bloomington [1:10] would allow us to manufacture our first [1:12] collection and build the jump HQ the [1:15] physical space will include a retail [1:17] show room fulfillment center and Design [1:20] Studio most fashion designers are [1:23] creatives but they don't necessarily [1:24] know how to scale a business I have a [1:27] proven track record of nine years as an [1:28] entrepreneur I'm the founder of [1:30] Minneapolis Craft Market and Minneapolis [1:32] Vintage Market and I'm the COO for the [1:34] get down coffee company so I know [1:36] exactly how to deploy These funds if I [1:38] win headquartering the jump in [1:40] Bloomington would support the economy of [1:43] the city and showcase Bloomington as a [1:45] regional Powerhouse and a place to do [1:47] Global business join me in making the [1:50] jump

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Entrepreneur pitches size-inclusive jumpsuit brand for Bloomington

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68% of women in the US wear above a size 14 and yet most brands top out around that size globally the plus-size clothing Market was estimated to be worth 288 billion in 2023 and the US made up 168 billion of those sales it's on track to surpass 500 billion by the year 2033 so it's not just a feel-good inclusivity metric it's simply good business to offer expanded sizes.

Haley Matthews Jones [0:25]
Pitch for 'The Jump' by Haley Matthews Jones

The funds from hatch Bloomington would allow us to manufacture our first collection and build the jump HQ the physical space will include a retail show room fulfillment center and Design Studio.

Haley Matthews Jones [1:07]
Pitch for 'The Jump' by Haley Matthews Jones

Headquartering the jump in Bloomington would support the economy of the city and showcase Bloomington as a regional Powerhouse and a place to do Global business.

Haley Matthews Jones [1:38]
Pitch for 'The Jump' by Haley Matthews Jones

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