Entrepreneur pitches size-inclusive jumpsuit brand for Bloomington
Haley Matthews Jones presented her startup company "The Jump" to the Bloomington City Council on Wednesday, seeking local funding to establish headquarters in the city and launch a new line of size-inclusive jumpsuits in 2025.
Jones pitched The Jump as a business opportunity rooted in a massive market gap. She noted that 68% of American women wear above a size 14, yet most clothing brands stop at that size. The global plus-size clothing market was valued at $288 billion in 2023, with $168 billion in U.S. sales alone, and is projected to exceed $500 billion by 2033, according to Jones's presentation.
The Jump would manufacture its clothing sustainably in the United States and focus on what Jones described as a unique sizing methodology for jumpsuits. Jones is not new to entrepreneurship—she previously founded the Craft Market and Vintage Market in Minneapolis.
Jones is seeking funding through Hatch Bloomington, a local economic development program, to manufacture the company's first collection and build a physical headquarters in the city. The proposed facility would include a retail showroom, fulfillment center, and design studio. "Headquartering the jump in Bloomington would support the economy of the city and showcase Bloomington as a regional powerhouse and a place to do global business," Jones told the council.
The presentation focused on the business case for size-inclusive fashion, emphasizing that expanded sizing is not merely a social inclusivity measure but sound business strategy given the market's size and growth trajectory. No votes were recorded in the meeting materials provided, and it's unclear what action the council will take on the funding request or timeline for a decision.
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68% of women in the US wear above a size 14 and yet most brands top out around that size globally the plus-size clothing Market was estimated to be worth 288 billion in 2023 and the US made up 168 billion of those sales it's on track to surpass 500 billion by the year 2033 so it's not just a feel-good inclusivity metric it's simply good business to offer expanded sizes.
The funds from hatch Bloomington would allow us to manufacture our first collection and build the jump HQ the physical space will include a retail show room fulfillment center and Design Studio.
Headquartering the jump in Bloomington would support the economy of the city and showcase Bloomington as a regional Powerhouse and a place to do Global business.
Source document
[0:00] I'm Haley Matthews Jones I'm founder of
[0:02] the jump the jump is a size inclusive
[0:04] jumpsuit brand sustainably made in the
[0:07] US we're currently in research and
[0:08] development phase with a goal to launch
[0:10] in full
[0:12] 2025 I currently own about 20 different
[0:14] jumpsuits and I could tell you something
[0:16] that's wrong with every single one of
[0:17] them most of them are manufactured
[0:19] overseas or they're often Too Short in
[0:21] the Torso or the inseam or they have
[0:23] buttons that gape if you have a fuller
[0:25] bust 68% of women in the US wear above a
[0:29] size 14 and yet most brands top out
[0:31] around that size globally the plus-size
[0:34] clothing Market was estimated to be
[0:36] worth 288 billion in
[0:39] 2023 and the US made up 168 billion of
[0:42] those sales it's on track to surpass 500
[0:46] billion by the year 2033 so it's not
[0:49] just a feel-good inclusivity metric it's
[0:51] simply good business to offer expanded
[0:54] sizes the jump will come in sizes extra
[0:57] extra small through 5x as standard
[1:00] there's currently no Universal size
[1:01] chart so we plan to spend the next year
[1:03] taking measurements from hundreds of
[1:05] real women using an Apparel Design body
[1:07] scanner the funds from hatch Bloomington
[1:10] would allow us to manufacture our first
[1:12] collection and build the jump HQ the
[1:15] physical space will include a retail
[1:17] show room fulfillment center and Design
[1:20] Studio most fashion designers are
[1:23] creatives but they don't necessarily
[1:24] know how to scale a business I have a
[1:27] proven track record of nine years as an
[1:28] entrepreneur I'm the founder of
[1:30] Minneapolis Craft Market and Minneapolis
[1:32] Vintage Market and I'm the COO for the
[1:34] get down coffee company so I know
[1:36] exactly how to deploy These funds if I
[1:38] win headquartering the jump in
[1:40] Bloomington would support the economy of
[1:43] the city and showcase Bloomington as a
[1:45] regional Powerhouse and a place to do
[1:47] Global business join me in making the
[1:50] jump
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