CompletedEconomic Development Commission

Economic Development Commission Meeting Materials

Date: Tuesday, April 28, 2026 at 12:00 AMActual: Tuesday, April 28, 2026 at 12:00 AM

Documents (2)

MinutesAnalysis ready

Published Tuesday, April 28, 2026

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--- author: City of Woodbury date: D:20260427162700 --- ## CITY OF WOODBURY ## ECONOMIC DEVELOPMENT COMMISSION MINUTES April 28, 2026 Pursuant to due call and notice thereof, a meeting of the Economic Development Commission was held at Woodbury City Hall, 8301 Valley Creek Road, on the 28 th day of April 2026. ## ITEM 1. CALL TO ORDER Chair Emanuel Ekstrom called the meeting to order at 7:30 a.m. ## ITEM 2. ROLL CALL Upon roll call the following members of the EDC were present: Emanuel Ekstrom, Amy Schmidt, Michael Zoladkiewicz, Philip Rush, Tim Horton, Silwai Ing, Erik Simonson, Jory Deloach, Erich Mische and William Sevold. ## Absent: Paul Leindecker Also present: Anne Burt, Mayor; Janelle Schmitz Community Development Director, Jamie ## Fritts, Housing and Economic Development Manager, Eric Satre, Destination Woodbury Marketing Manager, and Jamie Thoen, Administrative Assistant. ## ITEM 3. APPROVAL OF MINUTES – MOVED TO NEXT MEETING ## ITEM 4: EDC MEMORANDUM CHANGES Jamie Fritts, Housing and Economic Manager, advised the Commissioners that they will notice some modifications to the meeting format to make discussion items more engaging, with the goal of maximizing participation and generating more robust recommendations and actionable feedback. He said these changes will also provide more clarity as to the objective of the EDC discussion (information purposes or policy direction, etc.). He said staff recently attended training regarding meeting facilitation, and these changes are a result of that training. Changes include: Stating the level of participation requested from commissioners for each agenda item (inform, consult, involve, collaborate, and empower). Defining a clear objective for each discussion item to ensure conversations conclude with the intended outcomes outlined in the memorandum. Incorporating activities to increase engagement for discussion items that require higher levels of participation and influence decision-making. ## ITEM 5: DESTINATION WOODBURY UPDATE Eric Satre said April 5 marked the one-year anniversary of the launch of the Destination: Woodbury website. Year one focused on building a strong foundation, including launching the ## Economic Development Commission Meeting Minutes April 28, 2026 Page 2 website and supporting marketing tools. He reviewed the historic county-level lodging data, first- quarter dashboard and DMO key performance indicators. Washington County data provided by Explore Minnesota revealed year-over-year visitor spending increases since the pandemic across categories lodging, food and beverage, transportation and more. He gave key highlights in Woodbury from the quarterly dashboard: Hotel occupancy is off to a strong start in 2026. The 12-month hotel occupancy is an average of 70 percent, a significant milestone not reached since before the pandemic. Website data analytics show sessions and number of users are down slightly year-over- year for first quarter but engagement time is up. DMO s…
AgendaAnalysis ready

Published Tuesday, April 28, 2026

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--- ## author: Beck, Megan date: D:20260428114647-05'00' --- ## Economic Development Commission Agenda April 28, 2026 | 7:30 AM ## Ash Conference Room Questions regarding this meeting will be taken between the hours of 8:00 a.m. and 4:30 p.m. via planning@woodburymn.gov or by calling 651-714-3 533 and leaving a voicemail message. ## P lease note that the times listed below are estimates and are subject to change. The City of Woodbury is subject to Title II of the Americans with Disabilities Act, which prohibits discrimination on the basis of disability by public entities. The City is committed to full implementation of the Act to our services, programs and activities. Information regarding the provisions of the Americans with Disabilities Act is available from the City Administrator’s office at 651- 714-3523. Auxiliary aids for disabled persons are available upon request at least 72 hours in advance of an event. Please call the ADA Coordinator at 651-714-3523 (TDD 651-714-3568) to make arrangements. 1.7:30 AM- Call to order 2.7:32 AM- Roll call and introductions 3.7:33 AM- Approval of meeting minutes – February 24, 2026 EDC Meeting ## 4.7:35 AM- Ice Breaker ## 5.7:40 AM- EDC Memorandum Changes 6.7:50 ## AM- Destination: Woodbury Update ## 7.8:20 AM- Economic Development Indicator Dashboard ## 8.8:35 AM- Mayor’s Business Outreach Update 9.8: 55 AM- Development update 10. 9:00 AM- Adjourn ## Attachments: 1.EDC Memo 26-04 2.February 24, 2026 EDC Meeting Minutes ## 3.Economic Development Indicator Dashboard ## Economic Development Commission Memorandum 26-04 To: EDC Members From: Jamie Fritts, Housing and Economic Development Manager Date: April 24, 2026 ## Re: April 2 8, 2026 EDC Meeting The Economic Development Commission (EDC) is scheduled to hold a meeting on April 28, 2026, at 7:30 a.m. in the Ash North and South Conference Room at City Hall, 8301 Valley Creek Road. 1. Call to order 2. Roll call and introductions 3. Approval of February 24, 2026 EDC meeting minutes ## 4. Ice Breaker “If you could open a business tomorrow in Woodbury what would it be?” ## 5. EDC Memorandum Changes You will notice some modifications to the meeting format to make discussion items more engaging, with the goal of maximizing participation and generating more robust recommendations and actionable feedback. These changes will also provide more clarity as to the objective of the EDC discussion (information purposes or policy direction, etc.). Staff recently attended training regarding meeting facilitation and these change are a result of that training. Changes include: • Stating the level of participation requested from commissioners for each agenda item (inform, consult, involve, collaborate, and empower). • Defining a clear objective for each discussion item to ensure conversations conclude with the intended outcomes outlined in the memorandum. • Incorporating activities to increase engagement for discussion items that require hi…

EDC Meeting Format Modifications

Destination Woodbury Performance and Marketing Initiatives

Economic Development Indicator Dashboard Review

Mayor’s Business Outreach and Development Updates

Full Document Analysis

Votes (3)

DESTINATION WOODBURY UPDATE

Commissioners provided input and preferences for e-newsletter designs and video content, with staff asked to test options and review results at a future meeting.

Eric Satre provided an update on the first year of Destination: Woodbury. Key points included strong hotel occupancy (70% average), mixed website analytics, and social media performance. Growth markets like Dallas–Fort Worth and Milwaukee were identified. Staff implemented Wi-Fi sponsorships at Central Park and M Health Fairview Sports Center. Upcoming initiatives include a new 'Know & Go' e-newsletter (design input gathered), partnership with Shrpa for content creation, a summer marketing campaign, and a 'sizzle reel' video (commissioners provided location input). The 2027 budget priorities include advertising, technology support, and an update to the strategic plan. Commissioners discussed the shift from brand awareness to actionable marketing strategies.

MAYOR’S BUSINESS OUTREACH UPDATE- (CONSULT)

Continued to next meeting.

This item was moved to the next meeting for discussion.

DEVELOPMENT UPDATE

Continued to next meeting.

This item was moved to the next meeting for discussion.

Notable Quotes (9)

Jamie Fritts, Housing and Economic Manager, advised the Commissioners that they will notice some modifications to the meeting format to make discussion items more engaging, with the goal of maximizing participation and generating more robust recommendations and actionable feedback.

Jamie Fritts, Housing and Economic Manager [Timestamp]
EDC MEMORANDUM CHANGES

He said these changes will also provide more clarity as to the objective of the EDC discussion (information purposes or policy direction, etc.).

Jamie Fritts, Housing and Economic Manager [Timestamp]
EDC MEMORANDUM CHANGES

Eric Satre said April 5 marked the one-year anniversary of the launch of the Destination: Woodbury website. Year one focused on building a strong foundation, including launching the website and supporting marketing tools.

Eric Satre, Destination Woodbury Marketing Manager [Timestamp]
DESTINATION WOODBURY UPDATE

Hotel occupancy is off to a strong start in 2026. The 12-month hotel occupancy is an average of 70 percent, a significant milestone not reached since before the pandemic.

Eric Satre, Destination Woodbury Marketing Manager [Timestamp]
DESTINATION WOODBURY UPDATE

Mr. Satre said staff have emphasized making the DMO marketing tools more actionable for visitors.

Eric Satre, Destination Woodbury Marketing Manager [Timestamp]
DESTINATION WOODBURY UPDATE

Marketing to date has been mostly about creating brand awareness of the DMO and we are transitioning to marketing strategies that encourage visitors to take some type of action.

Commission Feedback [Timestamp]
DESTINATION WOODBURY UPDATE

Mr. Fritts advised the Commission of the attached Economic Development Dashboard created by LOCi Consulting. He provided additional context of the data displayed on the dashboard.

Jamie Fritts, Housing and Economic Manager [Timestamp]
ECONOMIC DEVELOPMENT INDICATOR DASHBOARD- (INFORM)

Is there interest in the vacant building located in the Northeast Business Park?

Commission Question [Timestamp]
ECONOMIC DEVELOPMENT INDICATOR DASHBOARD- (INFORM)

Broader policy to look at on how to go about that and what are the key businesses we want.

Commission Comment [Timestamp]
ECONOMIC DEVELOPMENT INDICATOR DASHBOARD- (INFORM)

Ordinances & Resolutions (8)

EDC MemorandumOther

Document outlining proposed changes to meeting format and objectives

Destination: Woodbury websiteOther

City's tourism website, one-year anniversary of launch discussed

DMO key performance indicatorsOther

Metrics reviewed for Destination Woodbury's performance

Quarterly dashboardOther

Report providing key highlights for Woodbury's DMO performance

2025 Annual ReportOther

Mentioned as including many DMO metrics, but not yet in overall city performance measures

Know & Go e-newsletterOther

New quarterly e-newsletter launching in May, with logo/header designs reviewed

Economic Development DashboardOther

Dashboard created by LOCi Consulting, presented to the Commission

Strategic planPlan

Update included in the 2027 DMO budget priorities

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