## Richfield Economic Development Authority ## Agenda February 17, 2026 -- 7:15 PM ## Note: Meeting begins immediately following HRA Meeting ## Richfield Municipal Center ## Council Chambers ## 6700 Portland Avenue South 1. Call to Order ## 2. Roll Call ## 3. Open Forum a. Participants can share their comments in person, by voicemail, or email, and may also request to participate virtually. For more information on submitting comments, refer to the Economic Development Authority Agenda and Minutes page on the City's Website. 4. Approval of the Agenda 5. Approval of Minutes a. Approval of the minutes of the Regular Economic Development Authority Meeting of November 17, 2025. 6. Presentations ## 7. Consent Calendar Consent Calendar contains several separate items, which are acted upon by the Economic Development Authority in one motion. Once the Consent Calendar has been approved, the individual items and recommended actions have also been approved. No further EDA action on these items is necessary. However, any EDA Commissioner may request that an item be removed from the Consent Calendar and placed on the regular agenda for discussion and action. All items listed on the Consent Calendar are recommended for approval. ## 8. Consideration of Items, if Any Removed From Consent Calendar ## 9. Public Hearings 10. Resolutions ## 11. Other Business a. Consider approval of the Downtown Richfield Brand Identity & Style Guidelines and the Placemaking Playbook. ## 12. Executive Director’s Report ## 13. EDA Discussion Items 14. Approval of Claims 15. Adjournment Auxiliary aids for individuals with accessibility needs are available upon request. Requests must be made at least 96 hours in advance to the City Clerk at 612-861-9739. Includes Materials - Materials relating to these agenda items can be found in the EDA agenda packet located by the entrance. The complete EDA agenda packet is available electronically on the City of Richfield’s website. Page 1 of 50 ollECONOMIC DEVELOPMENT ## AUTHORITY MEETING MINUTES ## Richfield, Minnesota ## Regular Meeting November 17, 2025 Chair Vrieze Daniels called the meeting to order at 8:06 PM in the Council Chambers. EDA Present: Chair Vrieze Daniels, Gordon Hanson; Mary Supple; Sean Hayford Oleary; John Young. Staff Present: Melissa Poehlman, Executive Director; Julie Urban, Assistant Community Development Director; and Michelle Friedrich, City Clerk. ## 2. ROLL CALL Roll Call attendance was noted. ## 3. OPEN FORUM Chair Vrieze Daniels gave instructions on how to participate in the open forum. No residents participated in the public comment opportunity. ## 4. APPROVAL OF THE AGENDA MOTION: made by Hanson, seconded by Supple to approve the agenda. Motion carried: 5-0 ## 5. APPROVAL OF MINUTES MOTION: made by Young, seconded by Hanson to approve the Minutes of the Regular Economic Development Authority meeting of August 18, 2025. Motion carried: 5-0 ## 6. PRESENTATIONS None. ## 1. CALL TO ORDER Page 2 of 50 ## EDA Meeting Minutes November 17, 2025 ## 7. CONSENT CALENDAR a. Consideration of an Amended Agreement with the Center for Energy and Environment to authorize the budget for the administration of the Apartment Remodeling Program for 2026. Executive Director Poehlman presented the consent calendar item. MOTION: made by Supple, seconded by Young to approve the consent calendar item 7a. Motion carried: 5-0 ## 8. CONSIDERATION OF ITEMS, IF ANY, REMOVED FROM CONSENT CALENDAR None. ## 9. PUBLIC HEARINGS None. ## 10. RESOLUTIONS None. ## 11. OTHER BUSINESS None. ## 12. EXECUTIVE DIRECTOR’S REPORT Executive Director Poehlman noted no report. ## 13. EDA DISCUSSION ITEMS None. ## 14. APPROVAL OF CLAIMS MOTION: made by Hayford Oleary, seconded by Supple, to approve claims for September, October and November 2025. Page 3 of 50 ## EDA Meeting Minutes November 17, 2025 ## U.S. BANK September 15, 2025 EDA Check #23755-23773 $27,427.43 ## TOTAL $27,427.43 ## U.S. BANK October 20, 2025 EDA Check #23774-13791 $62,736.70 ## TOTAL $62,736.70 ## U.S. BANK Month XX, 2025 EDA Check #23792-23804 $10,600.00 ## TOTAL $10,600.00 Motion carried: 5-0 ## 15. ADJOURNMENT This meeting was adjourned by unanimous consent at 8:09 p.m. ## Date Approved: February 17, 2026 ## Erin Vrieze Daniels ## EDA President ## Michelle Friedrich Melissa Poehlman ## City Clerk Executive Director Page 4 of 50 ## Economic Development Authority Meeting 2/17/2026 ## Agenda Section: Other Business Agenda Item: 11.a. ## Report Prepared By: ## Jan Youngquist, Economic Development Manager ## Department Director: ## Melissa Poehlman, Community Development Director ## Item for Consideration: Consider approval of the Downtown Richfield Brand Identity & Style Guidelines and the Placemaking Playbook. ## EXECUTIVE SUMMARY The Economic Development Authority (EDA) hired CivicBrand, a consultant that specializes in community branding, placemaking, and engagement, to develop a branding and placemaking strategy for downtown. The objective of the project was to: • Develop a branding and placemaking strategy that is rooted in, and informed by, community engagement with a wide variety of stakeholders. • Define a clear and distinctive place brand identity and include branding guidelines for its use. • Create an implementation plan that includes near and long-term strategies for targeted marketing as well as placemaking projects and activities. The project included extensive community engagement through a variety of methods, including pop-up engagement, an online survey, focus groups, interviews, and a project advisory committee, as well as small group sessions and a work session with EDA and City Council members. Approximately 1,160 people provided feedback that informed the project. The project sought to build upon the existing physical infrastructure improvements and focus on the experience of being downtown, acknowledging that the west portion of the district includes recreational and natural amenities, and has seen newer development and reinvestment, while the east portion includes older buildings, small local businesses, and culturally diverse restaurants. Because the two areas are so different and the railroad tracks create a physical and perceptual divide, the objective was to celebrate their differences and layer in placemaking, identity, and connection to transform downtown into a cohesive, walkable place that is inviting and reflects the community. The branding depicted in the Brand Identity & Style Guidelines document includes bright colors and shapes that represent the diversity and vibrancy of Richfield. The Downtown Richfield Placemaking Playbook (Playbook) includes a variety of interim and short-term activations to test ideas and see what works (and what doesn't), as well as potential permanent and long-term activations for the future. The Playbook is a framework and collection of ideas, opportunity areas, and potential approaches that could be possible Page 5 of 50 over time, rather than a rigid plan. The Playbook is intended to serve as a tool to guide decisions, support collaboration, and position the City to pursue future grants, partnerships, and private investments. ## RECOMMENDED ACTION By motion: Approve the Downtown Richfield Brand Identity & Style Guidelines and the Placemaking Playbook. ## HISTORICAL CONTEXT • Planning for the Lyndale Avenue and 66th Street area as a downtown business district area dates back to the early 1960s. • In 1988, the Lakes at Lyndale Master Plan was adopted for the area to create a thriving urban center. • The Lakes at Lyndale Wayfinding Plan was developed in 2016, based on Lakes at Lyndale branding. The plan has not yet been implemented. • The 2040 Comprehensive Plan, adopted in 2018, expanded the downtown area east to Nicollet Avenue. • In September 2022, the Council adopted the 2023-2026 Strategic Plan (Strategic Plan), which placed a priority on Community Development, identified a vibrant downtown as a desired outcome, and recommended developing a downtown strategy as a strategic initiative to support this outcome. • The EDA was awarded a Business District Initiative grant from Hennepin County in November 2024 to develop a downtown branding and placemaking strategy. • The EDA entered into a contract with CivicBrand in April 2025 to lead the branding and placemaking project. • The community engagement phase of the project concluded in September 2025, which included: ▪ Pop-up engagement at Lakewinds Coop. ▪ Online survey with 1,143 respondents. ▪ Two virtual focus groups with business owners, property managers, residents, and representatives from the planning commission and a local nonprofit. ▪ One-on-one interviews with a Council/EDA member, nonprofit executive director, planning commissioner, and small business owner. ▪ Small group sessions with Council and EDA members. ▪ A project advisory committee consisting of City staff, a small business owner, and representatives from Visit Richfield and the Arts Commission that met five times to provide guidance and test ideas. • CivicBrand presented initial branding and placemaking concepts to the Council and EDA at a work session on October 28, 2025. Three branding concepts were presented, and the Council and EDA chose to move forward with the concept that is included in the final Brand Identity & Style Guidelines document. ## EQUITABLE OR STRATEGIC CONSIDERATIONS OR IMPACTS • The Strategic Plan identifies a vibrant downtown as a desired outcome, developing a downtown strategy as a strategic initiative to support this outcome, and proactively marketing downtown as an action step. Page 6 of 50 • There are several small businesses owned by women and people of color in downtown. Implementation of the branding and placemaking strategy is intended to enhance the economic vitality and vibrancy of downtown, which will help support these, as well as other businesses. ## POLICIES (RESOLUTIONS, ORDINANCES, REGULATIONS, STATUTES, ETC.) • The 2040 Comprehensive Plan guides the area around Lyndale Avenue/66th Street/Nicollet Avenue as Mixed Use, with the intent of creating a downtown with residential, commercial, office, and recreational opportunities. • The 2023-2026 Strategic Plan places a priority on Community Development and identifies a vibrant downtown as a desired outcome. ## CRITICAL TIMING ISSUES • The Contract between the EDA and CivicBrand expires on April 18, 2026. • The project is funded by a grant from Hennepin County's Business District Initiative Program. The grant expires on June 30, 2026. ## FINANCIAL IMPACT • The Hennepin County Housing and Redevelopment Authority awarded a $45,000 grant for the project to the EDA through its Business District Initiative Program. • The EDA provided a $5,000 match to the grant, in addition to staff time, which served as an in-kind match. ## LEGAL CONSIDERATIONS None. ## ALTERNATIVE RECOMMENDATION(S) • Approve the Downtown Richfield Brand Identity & Style Guidelines and the Placemaking Playbook with modifications. ## ATTACHMENTS ## 1. Brand Identity & Style Guidelines ## 2. Downtown Richfield Placemaking Playbook Page 7 of 50 ## RICHFIELD, MNCLIENT ## WINTER 2026DATE ## CIVICBRANDAGENCY ## BRAND IDENTITY & ## STYLE GUIDELINES Page 8 of 50 ## BRAND IDENTITY & STYLE GUIDELINES ## LOGO A simplified version of the City of Richfield logo is used to represent “Downtown Richfield.” Use only in the primary navy or cream colors. ## Bicycle ## Parking ## RICHFIELD LAKE Page 9 of 50 ## BRAND IDENTITY & STYLE GUIDELINES ## LOGO ## CLEAR SPACE A clear space of one half of the logo’s height should surround the logo on all four sides. ## ERRORS Do not stretch, skew, or distort the logo in any way. Do not use the logo in an off-brand color, or add graphic deffects. Do not place the logo on a dark pattern or busy photograph. Page 10 of 50 ## BRAND IDENTITY & STYLE GUIDELINES ## COLOR PALETTE ## HEX: #2A3F4A ## RGB: 42, 63, 74 ## CMYK: 83, 64, 52, 43 ## HEX: #F7F4E4 ## RBG: 255, 254, 244 ## CMYK: 0, 0, 4, 0 ## HEX: #D71F28 ## RBG: 215, 31, 40 ## CMYK: 9, 100, 98, 2 ## HEX: #825C55 ## RGB: 130, 92, 85 ## CMYK: 42, 62, 59, 23 ## HEX: #C0B0D3 ## RBG: 192, 176, 211 ## CMYK: 23, 30, 1, 0 ## HEX: #A8A636 ## RBG: 168, 166, 54 ## CMYK: 38, 24, 100, 2 ## HEX: #5A7B37 ## RBG: 90, 123, 55 ## CMYK: 68, 32, 100, 17 ## HEX: #F9B3A7 ## RGB: 246, 179, 167 ## CMYK: 0, 36, 27, 0 ## HEX: #D1DD26 ## RBG: 209, 221, 38 ## CMYK: 22, 0, 100, 0 ## HEX: #638BC8 ## RBG: 99, 139, 200 ## CMYK: 63, 39, 0, 0 ## HEX: #528573 ## RGB: 82, 133, 115 ## CMYK: 71, 31, 59, 9 ## HEX: #B9CFEC ## RBG: 185, 207, 236 ## CMYK: 25, 11, 0, 0 ## HEX: #D81F8E ## RBG: 216, 31, 142 ## CMYK: 10, 97, 0, 0 ## HEX: #F6D00E ## RGB: 246, 208, 14 ## CMYK: 4, 15, 100, 0 When placing type over a color background, ensure there is enough contrast for legibility. Page 11 of 50 ## AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp ## QqRrSsTtUuVvWwXxYyZz1234567890 ## BRAND IDENTITY & STYLE GUIDELINES ## TYPOGRAPHY ## EUROSTILE Eurostile is used for all headings and some sub-headings. Headings are typically used in Eurostile Black in all caps with a tracking of 10. Sub-headings are typically used in Eurostile Bold in normal case with a tracking of 10. Eurostile is available through ## Adobe Fonts at www.fonts.adobe.com/ fonts/eurostile ## BAHNSCHRIFT Bahnschrift is used for some sub-headings and all body copy. Body copy is typically used with Bahnschift Regular at a tracking of 0. Subheadings are typically used with Bahnscrift Regular or Bold in all caps with a tracking of 75. Bahnscrift is available through ## Adobe Fonts at www.fonts.adobe.com/ fonts/bahnschrift ## AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp ## QqRrSsTtUuVvWwXxYyZz1234567890 Page 12 of 50 ## BRAND IDENTITY & STYLE GUIDELINES ## LOCATION TYPOGRAPHY ## LOCATION TITLE Eurostile Black is used in all caps with a tracking of 10 for location names, such as “Richfield Lake.” ## LOCATION STREETS Bahnschift Regular is used in all caps with a tracking of 75 for location streets (or other landmark), such as “66th & ## Woodlake.” ## 65TH & ## WOODLAKE ## RICHFIELDLAKE ## RICHFIELD ## LAKE ## 66TH & ## WOODLAKE Page 13 of 50 ## BRAND IDENTITY & STYLE GUIDELINES ## PATTERN Use with any combination of brand colors at any rotation angle for infinite variations. Do not place the logo or any text over the pattern unless it is contained within a one-color solid shape. In some instances a simpler (large scale) pattern may be appropriate, such as street paint applied manually. This will ensure easier application and maintenance. Printed or digital applications allow for a more complex (small scale) pattern. ## 66TH & LYNDALE Page 14 of 50 ## HELLO@CIVICBRAND.COMCONTACT: Page 15 of 50 ## DOWNTOWN RICHFIELD ## PLACEMAKING PLAYBOOK ## CLIENT ## DATE ## AGENCY ## RICHFIELD, MN ## WINTER 2026 ## CIVICBRAND Page 16 of 50 ## BACKGROUND 2 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK The district benefits from a strong foundation of permanent public infrastructure. Sidewalks, crosswalks, roundabouts, and recent street improv ements have created an environment that is technically walkable and increasingly safe. As one participant summarized during engagement, “It’s walkable, it’s just not walked.” From an infrastructure standpoint, many of the big, difficult investments are already in place. The challenge now is less about ac cess and more about experience. Today, the district functions primarily as a place for specific errands rather than a place to explore or spend time. The existing mix of retail and services draws people in for a purpose, but gives them few reasons to linger, wander, or discover something unexpected. This is where the opportunity lies—shifting from a district that is simply navigated to one that is interesting, welcoming, and worth walking through. Another defining condition is the physical and perceptual divide created by the railroad tracks. One side of the district has seen newer development and reinvestment, while the other is anchored by the HUB and more dated strip- center infrastructure. At the same time, these older spaces support many culturally si gnificant restaurants and locally owned businesses that residents value deeply. The opportunity is not to erase this character, but to revitalize the district in a way that strengthens it, improving the public realm and pedestrian experience without displacing the businesses that give the area its i dentity and flavor. Together, these conditions point to a clear direction: build on the district’s strong infrastructure b y layering in placemaking, identity, and connection. Doing so can transform the area from a collection of destinations into a cohesive, walkable place that invi tes exploration and reflects the community it serves. ## EXISTING CONDITIONS, ## CHALLENGES & ## OPPORTUNITIES Page 17 of 50 ## BACKGROUND 3 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK This work was shaped through a collaborati ve, multi-layered engagement process designed to ensure the outcomes reflec t Richfield’s community, priorities, and long-term goals. Rather than a top-down exercise, the process b rought together resi dents, businesses, City staff, elected officials, and the Economic Development Authority to inform a shared di rection for the district. Engagement included a combination of strategy and listening tools, such as a plac emaking and brand audit, community survey, pop-up conversations with residents, focus groups, interviews, and working sessions with City leadership. A p roject committee provided ongoing guidance, helping test ideas, ground rec ommendations in local context, and connect this effort to related City initiatives. City staff, Council, and the EDA p layed an active role throughout the process, ensuri ng alignment with broader policy goals, economic development priorities, and implementation realiti es. This collaboration helped move the work beyond ideas alone and toward concepts that are realistic, adaptable, and actionable over ti me. Together, these inputs created a well-rounded understanding of the district’s opp ortunities, challenges, and potential. These insights directly informed the vision and the Placemaking Playbook that follows, translating community inp ut into a flexible framework for future deci sion-making and investment. ## ENGAGEMENT ## PROCESS Page 18 of 50 ## BACKGROUND 4 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK The district will be a place where connections happen naturally and frequently — between neighbors, local businesses, cultures, and the outdoors — creating a vibrant, welcoming, and distinctly Richfield experience. ## VISION STORY In the future, the distri ct is no longer just a place to run errands — it’s a plac e to linger, gather, and connect. People come here to explore locally- owned shops, try diverse restaurants, and enjoy cultural ev ents that reflect Richfield‘s diversity and character. The district‘s lakes and trails provide natural anchors for activity and relaxation, inviting both Richfield residents and visitors to spend time in the district and experience an area that balances charming neighborly character and urban accessibility. The west side of the district, with its modern amenities, housing, and access to nature, complements the east side’s culturally rich businesses and new communi ty spaces. Rather than forcing a single identity, the district celebrates these differences, framing each side as complementary parts of a larger, dynamic neighborhood. Over time, these connections create a sense of cohesion, helping the district naturally emerge as a named place — “Downtown Richfield” or another identity that reflects its character — without losing the authenticity that makes it unique. Growth and change happen deliberately and realistically, building momentum through small wins that enhance the area’s culture, commerce, and natural assets. Throughout, the district’s evolution remains grounded in ## Ri chfield’s “Urban Hometown” spirit: modest yet urban, welcoming yet distinctive, blending mid-century charm with a modern, diverse, and inclusive community. Here, connections are at the heart of the experience. This is where culture and community connect, and where every visi t brings people together in a place designed to belong. Page 19 of 50 ## PLACEMAKING PLAYBOOK Page 20 of 50 ## GUIDE 6 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## THIS PLAYBOOK IS INTENDED TO BE A ## SHARED FRAMEWORK, NOT A FIXED PLAN. It is not a li st of projects that must all be built, and it is not a rigid design standard or fully realized master plan. Instead, it is a collection of ideas, opportunity areas, and potential approaches that illustrate what could be possible over time. ## Thi nk of this playbook as a menu of options, not a set of instructions. The concepts that follow are meant to spark ideas, build excitement, and show the range of ways placemaking and branding could come to life across the district. Many of these opportunities would require further design, refinement, and additional detail before becoming real projects. Others may evolve, combine, or change entirely as conditions shift. The value of a playbook like this is i n creating shared direction. It helps the City, partners, property owners, and businesses make more consistent place-based decisions while still allowi ng room for creativity and experimentation. By testing ideas, starting small, and learni ng what works (and what does not), the district can evolve naturally rather than trying to get everythi ng right at once. Importantly, havi ng a clear vision and set of ideas also helps build momentum. It positions the City to pursue grants, partnerships, and private investment by showing that there is a plan in place and that outside funding would be contributing to a broader, coordinated effort rather than a one-off project. ## Used this way, the playbook becomes a living tool—one that guides decisions, supports collaboration, and adapts over time as the district grows and changes. ## HOW TO USE THE ## PLACEMAKING ## PLAYBOOK Page 21 of 50 ## GUIDE 7 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK Bringing the recommended placemaking acti vations to life will req uire a network of aligned partners. ## Thi s chart highlights organizations and stakehold ers who could help influence, champion, implement, and/or sustain key projec ts. This list should be treated as a living resource that the City continues to expand and refine over ti me as new projects, partners, and opportunities emerge. ## PARTNERS & ROLES ## #PLACEMAKING OPPORTUNITYCOORDINATION ## 1RICHFIELD LAKE GATEWAY •Property Owner • ## Lake winds Coop • ## Arts ## Commission • ## Economic Development •Community members • ## P arks & Recreation ## 2RICHFIELD LAKE + WOOD LAKE ACCESS •Recreation •Public Works •Economic Development •Planning ## 3NEIGHBORHOOD THIRD PLACE ## + TRANSIT PLAZA •Liquor Store •Public Works •Pl anning • ## Economic Development •Arts Commission (if the installation also serves as public art) ## 466TH ST BICYCLE SPINE •Public Works •Planning •Economic Development ## 5GROUND - ## BASED PEDESTRIAN WAYFINDING •Public Works • ## Econ omic Development •Community members • ## Arts ## Commission ## 6DISTRICT GATEWAYS •Public Works •Planning •Economic Development ## 7BRIDGING THE TRACKS •Public Works •Planning • ## Economic Development • Property owners if installation falls on private property • Arts commission for interim/tactical installations • Community members ## 8THE HUB • Brixmor (property owner) • Hub tenants ## • P ublic Works • Planning • Econ omic Development • ## Public Safety • Recreation for programming & events • Arts Commission (asphalt art) • Community members ## 9MOBILE COFFEE PILOT ## •Business Licensing/Environmental Health •Property Owner • ## Public Works •Planning • ## Economic Development ## 10LAYERED WAYFINDING + EXPLORATION •Public Works •Planning •Economic Development •Parks & Recreation Page 22 of 50 ## GUIDE 8 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## PLACEMAKING ## OPPORTUNITIES 9 9 8 9 9 9 1 2 2 2 2 2 5 6 6 4 7 7 3 5 5 5 5 ## 1RICHFIELD LAKE GATEWAY ## 2RICHFIELD LAKE + WOOD LAKE ACCESS ## 3NEIGHBORHOOD THIRD PLACE ## + TRANSIT PLAZA ## 466TH ST BICYCLE SPINE ## 5GROUND - ## BASED PEDESTRIAN WAYFINDING ## 6DISTRICT GATEWAYS ## 7BRIDGING THE TRACKS ## 8THE HUB ## 9MOBILE COFFEE PILOT ## 10LAYERED WAYFINDING + EXPLORATION (multiple locations throughout the district) Page 23 of 50 ## PLACEMAKING OPPORTUNITIES 9 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Thi s vacant parcel i s highly visible near the entrance to Richfield ## Lake Park, the ## Lyndale Gardens Amphi theater, and ad jacent homes, making it well suited for temporary, low-impact ac tivation. Improvements should be restrained and resp ectful of nearby residents while enhancing the experience of arriving at one of Richfield’s most valued amenities. Short-term opportunities include temporary beautification and placemaking ahead of future development, such as a gateway mural, seasonal art, and occ asional food trucks or small-scale events. These uses can help fill a missing neighb orhood amenity without creating ongoing i mpacts. ## Whi le the property is privately owned, partnership between the City and the property owner could supp ort interim uses that activate the site, improve fi rst impressi ons at this key gateway, and showcase i ts potential while maintaining flexibili ty for future development. ## MURAL ## RICHFIELD LAKE ## GATEWAY 1 ## MURAL Page 24 of 50 ## PLACEMAKING OPPORTUNITIES 10 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Ri chfield Lake and Wood Lake are two of the area’s most significant natural assets, yet parts of the system can feel difficult to find, navigate, or disconnected from the rest of the district. While their tucked-away nature contributes to a peaceful, reflective experience, limited visibility can also lead to underuse and uncertainty. Subtle, low-imp act improvements such as clear signage, ground-based wayfinding, and tasteful trail lighting can improve access around Richfield Lake and strengthen the connection between the two lakes. Thoughtfully designed lighting can also i ncrease safety and comfort for residents and visitors walking around the lake at night, while preserving the area’s quiet, contemplative character. ## RICHFIELD LAKE + ## WOOD LAKE ACCESS 2 ## RICHFIELD LAKE ## RICHFIELD ## LAKE PARK ## RICHFIELD ## LAKE PARK Page 25 of 50 ## PLACEMAKING OPPORTUNITIES 11 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## RICHFIELD LAKE + ## WOOD LAKE ACCESS ## Bicycle ## Parking ## RICHF IELD L AK E All for renewal and springtime they come. Whitman’s scent memory, April, Lincoln’s death. At a funeral, my mother wore a lilac sprig on her lapel. My grandmother placed a bursting bouquet in a Mason jar starry petals slowly letting go. Their clusters rouse us out of winter, a stir of fragrant color. Poet Amy Lowell loved their puffs of flowers hiding nesting birds. When I say lilac, I can feel the heavy bloom in my hand as I lift it, inhale. I am transported to seasonal wonder~ catkins, birdsong, light, sweet, sweet light. ## Lilacs#9 ## BY: DONNA ISAAC All for renewal and springtime they come. Whitman’s scent memory, April, Lincoln’s death. At a funeral, my mother wore a lilac sprig on her lapel. My grandmother placed a bursting bouquet in a Mason jar starry petals slowly letting go. Their clusters rouse us out of winter, a stir of fragrant color. Poet Amy Lowell loved their puffs of flowers hiding nesting birds. When I say lilac, I can feel the heavy bloom in my hand as I lift it, inhale. I am transported to seasonal wonder~ catkins, birdsong, light, sweet, sweet light. ## Lilacs#9 ## BY: DONNA ISAAC All for renewal and springtime they come. Whitman’s scent memory, April, Lincoln’s death. At a funeral, my mother wore a lilac sprig on her lapel. My grandmother placed a bursting bouquet in a Mason jar starry petals slowly letting go. Their clusters rouse us out of winter, a stir of fragrant color. Poet Amy Lowell loved their puffs of flowers hiding nesting birds. When I say lilac, I can feel the heavy bloom in my hand as I lift it, inhale. I am transported to seasonal wonder~ catkins, birdsong, light, sweet, sweet light. ## Lilacs#9 ## BY: DONNA ISAAC All for renewal and springtime they come. Whitman’s scent memory, April, Lincoln’s death. At a funeral, my mother wore a lilac sprig on her lapel. My grandmother placed a bursting bouquet in a Mason jar starry petals slowly letting go. Their clusters rouse us out of winter, a stir of fragrant color. Poet Amy Lowell loved their puffs of flowers hiding nesting birds. When I say lilac, I can feel the heavy bloom in my hand as I lift it, inhale. I am transported to seasonal wonder~ catkins, birdsong, light, sweet, sweet light. ## Lilacs#9 ## BY: DONNA ISAAC ## Temporary A-frame si gnage and low-c ost wayfinding can be used to test improved access around ## Richfi eld Lake and connections to ## Wood Lake. These i nterim measures can help gauge visibility, user behav ior, and traffic patterns before committing to permanent signage or lighting investments. 2 ## Exi sting poem posts can be updated and expanded with the new branding to bring color into the environment and provide an ongoing opportunity to showcase local talent. Page 26 of 50 ## PLACEMAKING OPPORTUNITIES 12 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK This c ity-owned space near the liquor store offers an opportuni ty to create a small nei ghborhood third place with pub lic art, seating, and shade. With an existi ng bus stop at this location, improvements should focus on providing comfortable, clearly public space for transit riders and pedestrians. The intent is to enhance the street and pub lic realm, not to make the adjacent business a destination. Thoughtful, low- key design can support everyday use and strengthen this area as a shared ci vic space. ## NEIGHBORHOOD ## THIRD PLACE + ## TRANSIT PLAZA 3 Page 27 of 50 ## PLACEMAKING OPPORTUNITIES 13 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK 66th Street functi ons as a key bi cycle corridor and presents an opportunity to be branded as the heart of Richfi eld’s bike network and a d efining feature of the district. Branded maps, bike racks, repair stations, and c oordinated visual elements can increase awareness, i mprove usability, and strengthen the corridor’s connecti on to the district‘s brand. ## 66TH STREET ## BICYCLE SPINE 66 th ## LYNDALE ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER ## CYCLE TRACK 4 66 th ## LYNDALE ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER ## CYCLE TRACK Page 28 of 50 ## PLACEMAKING OPPORTUNITIES 14 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK 66 th ## CYCLE TRACK ## LYNDALE ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER 1.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer 2.adipiscing elit, sed diam nonummy nibh euismod 3.tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis 4.nostrud exerci tation ullamcorper suscipit 5. lobortis nisl ut aliquip ex ea 1.Lorem ipsum dolor sit amet, consectetuer 2.adipiscing elit, sed diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euism 3.od tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim 4. ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliqu 5.ip ex ea commodo consequat. Duis autem vel eum iriure dolor in 1.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, se 2.d diam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed di 3.am nonummy nibh euismod tincidunt ut laoreet 4.dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut ali 5.quip ex ea commodo consequat. Duis 66 th ## CYCLE TRACK ## 66TH STREET ## BICYCLE SPINE 4 A central kiosk could anchor the route by hi ghlighting this bicycle spine while also showing how it connects to Richfield’s broader bike network, parks, and destinations across the city. Page 29 of 50 ## PLACEMAKING OPPORTUNITIES 15 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK Durable v inyl pavement decals offer a sub tle, flexible way to improve pedestri an wayfinding across the distri ct. Applied directly to sidewalks and paths, these printed street graphics can gently gui de people toward nearby desti nations, highlight amenities they may otherwise miss, and improve the overall walking experience without addi ng visual clutter. Used c onsistently in multiple locations, these d ecals can function as a quiet, on- the-g round wayfinding system. They would be especially valuable around the sculpture gardens, which are currently well-loved but relatively hidd en, helping increase awareness and vi sibility while preservi ng the area’s understated character. ## GROUND - ## BASED ## PEDESTRIAN ## WAYFINDING ## WHERE ## CULTURE ## CONNECTS. ## WOODLAKE ## NATURE ## CENTER ## LYNDALE ## GARDENS ## FOLLOW ME TO: ## MADE TO ## MEET. ## POCKET ## PARK 5 Page 30 of 50 ## PLACEMAKING OPPORTUNITIES 16 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK The pri mary roundabouts present a strong op portunity for gateway branding and public art that creates a clear sense of arri val into the district. Large-scale, durable artwork or signage wi thin the center of the roundabouts can enhanc e beautification, reinforce district identity, and contribute to traffic calming. Design solutions should account for winter mai ntenance, including snow plows, and comp ly with all state and local sig htline and safety requirements. ## DISTRICT GATEWAYS 6 Page 31 of 50 ## PLACEMAKING OPPORTUNITIES 17 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK Paired wi th coordinated street banners along primary cooridors ## (66th St, 65th St, Lyndale Ave, & Nicollet Ave), these gateway elements can extend the arrival experience beyond the roundabouts and help signal entry into the district from multiple directions, including near the highway. ## DISTRICT GATEWAYS ## 65TH & ## WOODLAKE ## RICHFIELDLAKE ## 65TH & ## PILLSBURY ## POCKETPARK ## 66TH & NICOLLET ## WHERE ## CULTURE ## CONNECTS. ## 65TH & ## WOODLAKE ## RICHFIELDLAKE ## LAKE SHORE ## DRIVE ## WOOD LAKENATURECENTER ## 66TH & ## LYNDALE ## MADE TO MEET. ## WOOD LAKENATURE CENTER ## LAKE ## SHORE ## DRIVE 6 Page 32 of 50 ## PLACEMAKING OPPORTUNITIES 18 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK The railroad crossing presents a key opportunity to strengthen pedestrian connections between the two sides of the distri ct. By treating crossings as welcoming, unifi ed places rather than barriers, the district can better support easy, intuitive movement across the tracks. ## Publi c realm enhancements at both 65th Street and 66th Street can establish these crossings as clear points of connection. This approach supports the evolution of 65th Street as a quieter, more pedestrian- ori ented corridor, while also improving the experience at 66th Street, which will conti nue to function as the primary route for vehicles and bicycles. All design concepts and improvements will need to account for railroad ri ght-of-way req uirements, safety standards, and approval processes related to placement and materials. ## BRIDGING THE TRACKS 7 Page 33 of 50 ## PLACEMAKING OPPORTUNITIES 19 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK 7 7 ## BRIDGING THE TRACKS 7 65 th The visual elements from the branded 66th Cycle Track will naturally convey connec tion across the railroad tracks at 66th St. Page 34 of 50 ## PLACEMAKING OPPORTUNITIES 20 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Wi th no traditional downtown or main street nearby, the area surrounding the HUB represents one of Richfield’s strongest opportunities to create a human-scale gathering place. Today, a large sea of p arking serves a functional purp ose, but it also presents the chance to evolve into a place that adds value to visi tors, tenants, and the broader distri ct. By worki ng collaboratively with the HUB prop erty owner, this area could become a win-win activation that enhanc es the customer experience for existing businesses while begi nning to establish a stronger sense of place. ## Impro vements could range from modest, tenant-serv ing amenities to more ambitious activations that support seasonal programming and community life. Temp orary steps can help test ideas, build momentum, and demonstrate long-term potential. ## THE HUB 8 Page 35 of 50 ## PLACEMAKING OPPORTUNITIES 21 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Small-sc ale, low-cost improvements focused on comfort and usability for people already visiting the HUB or groc ery store. Examples may include added seating, shade, planters, and informal gathering areas that support a “third place” experience without positioning the space as a destination on its own. ## THE HUB: INTERIM ## (TENANT - ## SERVING) 7 ## LYNDALE 66 th ## CYCLE TRACK ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER ## 6 6 T H & N I CO L L E T ## WHERE ## CULTURE ## CONNECTS. 7 ## LYNDALE 66 th ## CYCLE TRACK ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER 4 8 ## EXISTING HUB TOWERS ## PUBLIC SPACE ## 4PEDESTRIAN PATH Page 36 of 50 ## PLACEMAKING OPPORTUNITIES 22 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## THE HUB: INTERIM ## (TENANT - ## SERVING) 8 ## 66TH & NICOLLET ## WHERE ## CULTURE ## CONNECTS. ## 66TH & ## NICOLLET ## RICHFIELDVILLAGE 6 6 ## T ## H & ## N ## I ## C ## O ## L ## L ## E T ## WH ## E ## RE ## CULTU ## RE ## CONN ## ECTS. The d istrict branding can be applied to parklets or other temporary struc tures within the HUB site. Page 37 of 50 ## PLACEMAKING OPPORTUNITIES 23 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## THE HUB: INTERIM ## (TENANT - ## SERVING) 8 ## Inspiration Images Page 38 of 50 ## PLACEMAKING OPPORTUNITIES 24 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK Expanded temporary activations that begin to draw people intentionally to the site while increasing ameniti es that support comfort and usability. This level could include a larger, more defined central space, flexible programming areas, food trucks, pop-up events, or seasonal activities that help the HUB functi on as a destination while remaining adaptable and reversible. ## THE HUB: INTERIM ## (DESTINATION- ## ORIENTED) 7 7 ## LYNDALE 66 th ## CYCLE TRACK ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER ## LYNDALE 66 th ## CYCLE TRACK ## NICOLLE T ## PORT L AND ## 16T H AVE ## OLI VER ## 6 6 T H & N I CO L L E T ## WHERE ## CULTURE ## CONNECTS. 66 th ## CYCLE TRACK 4 ## EXISTING HUB TOWERS ## PUBLIC SPACE ## 4PEDESTRIAN PATH ## MARKET BOOTHS 8 Page 39 of 50 ## PLACEMAKING OPPORTUNITIES 25 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## THE HUB: INTERIM ## (DESTINATION- ## ORIENTED) 8 ## Inspiration Images Page 40 of 50 ## PLACEMAKING OPPORTUNITIES 26 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK A full redevelopment of a portion of the HUB parking area into a permanent park and pedestrian amenity could create a true civic destination. While this le vel of activation would be led by the property owner and developer, it is important to articulate as a shared long-term goal. Earlier interim activ ations can serve as proof of concept and help inform design, programming, and investment decis ions. A rel evant precedent is Hillcrest ## Village in Dallas, TX, where surface parking was transformed i nto a walkable, people-centered environment that supports retail whi le functioning as a community gathering place. https://shopcompanies.com/ properties/hillcrest-village ## THE HUB: LONG- ## TERM (PERMANENT ## REDEVELOPMENT) 8 Page 41 of 50 ## PLACEMAKING OPPORTUNITIES 27 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK With no local coffee shop currently servi ng the district, there is an opportunity to explore a pi lot mobile coffee concept such as an Airstream or mov eable coffee cart. Multiple locations across the district could be consi dered, allowing flexibility and responsiveness to foot traffic patterns and seasonal use. Issuing an RFP for a temporary coffee operator would help fill an immediate communi ty need while also serving as a proof of demand. Thi s approach can test locati ons, hours, and customer interest, creating a clearer pathway for a future permanent coffee shop to loc ate in Richfield. Examples of similar RFPs from other ci ties are referenced in the appendix. ## MOBILE COFFEE PILOT 9 Page 42 of 50 ## PLACEMAKING OPPORTUNITIES 28 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Ri chfield’s previous wayfinding plan identi fied strong locations and strategies for both vehicular and pedestrian signage. These rec ommendations provide a soli d foundation, and the updated district branding can be applied to many of these identi fied locations to strengthen consistency and recognition. At the same time, wayfindi ng should not rely solely on trad itional signs. Many of the opportunity areas outlined in this plan also functi on as exploratory wayfinding. Elements such as p ainted benches, planters, ground graphic s, and subtle placemaking cues can combine beautification with navigation, signaling that there is something nearby worth discoveri ng and encouraging people to explore the district more intuitively. ## LAYERED WAYFINDING ## + EXPLORATION ## City of Richfield Lakes at Lyndale District ## Wayfinding and Sign System Programming and Design ## Presented by Signia Design February 28, 2017 10 Page 43 of 50 ## APPENDIX Page 44 of 50 ## APPENDIX 30 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK The p roposed vendor space — whether a coffee cart, trailer, Airstream, or small retai l space — is envisioned as a placemaking catalyst and business incubation opp ortunity. It will help shift the district from a pass-through, errands-only area i nto a place where people linger, connect, and experience community. With only chai n drive-through coffee currently available, a locally-owned operation would bring a different kind of energy: human, social, and welcoming. By anchoring a spot for gathering , conversation, and casual pauses, the space helps materialize the brand’s emphasis on creating connections. For more mobile setups (cart, trailer, Airstream, etc.), the vendor p rovides the eq uipment, and the city provides a location at little or no cost. For a small retail space, the city would secure and provide the space, either free, at reduced rent, or vi a a revenue-sharing arrangement. In both cases, the goal is to remove typi cal financial and logistical barriers associated with starting a brick-and- mortar business, making it easy for a local entrepreneur to launc h or test their concept. ## Thi s intervention supports the larger strategy of creating a destination-oriented district. The space gives people a reason to linger, connect, and engage with the communi ty, while also providing an accessible pathway for locally owned, culturally diverse businesses to establish a presence. By anchoring acti vity in a highly visible loc ation, the project advances the district’s brand of connections, communi ty, and local character, while also serving as a practical step toward incremental p lacemaking and longer-term district development. ## MOBILE COFFEE PILOT: ## IMPLEMENTATION Page 45 of 50 ## APPENDIX 31 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## MOBILE COFFEE PILOT: ## IMPLEMENTATION ## ENVISIONED OUTCOMES •Offers a low-barrier opportunity for locally-owned businesses to launch or test concepts, whether in a mobile format (cart, trailer, Airstream) or a small retail space. •Prioritizes culturally diverse or minority-owned businesses, helping support inclusivity and affordability. Social activation & gathering •Transforms underused space into a social hub, giving residents and visitors a place to meet, linger, and connect. •Supports the district’s brand message of connections to people, culture, and place. Place identity & character •Reinforces the district’s identity through local ownership , cultural diversity, and alignment with Richfield’s “Urban Hometown” character. •Flexible design options allow the space to reflect mid-century cues, community aesthetics, and neighborhood charm. Incremental placemaking momentum •Acts as a practical, visible step toward making the district a destination. •Helps test demand and activate the district without waiting for large-scale redevelopment. ## DESIRED OPERATIONS •Consi stent Schedule: Open most days of the week to establish a reliable presence and encourage repeat visits. •Peak-Hour Av ailability: Operate during key times for foot traffic (e.g., mornings, lunc h, weekends, and evenings when events occur). •Unique & Local Concept: Offer a locally-owned, distinctiv e product or experience that reflects Ri chfield’s culture, character, and community values. •Flexible Seating: Provide at least small seating options for visitors (can be temporary, movable, or modular) to encourage lingering and social interaction. •Connectivity: Offer Wi-Fi access to support remote workers, casual meetings, or socializing. •Marketing & Promotion: Manage their own marketing and social media presence while collaborating with the city on promotions and events. •Community Partnerships: Engage with other local businesses for cross-promotion, events, or collaborative offerings to strengthen district cohesion. •Customer Experience & Service: Prioritize friendly, welcoming service that supports the placemaking goal of creating a social and community-oriented space. •Operational Reliability: Maintain cleanliness, safety, and compliance with city health and operational requirements. ## •P rogramming Participation (Optional but Preferred): Support small-scale community activations or pop-ups (art, cultural events, live music) in coordination with the city or placemaking partners. Page 46 of 50 ## APPENDIX 32 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## Vendor Criteria & Priorities •Must be locally-owned; preference for minority or cultural ly diverse operators. •Demonstrated operational readiness and bus iness sustainability. •Ability to create a wel coming, community-focused experience. ## Space & Design •Acceptable formats: cart, trailer, Airstream, small retail space, or similar. •Design should align with Richfield’s character: mid-century touches, approachable aesthetics, and flexibility for small events or seasonal use. •Provide a plan for utilities, seating (if applicable), and waste management. ## Operations & Activation Expectations •Minimum hours during peak community activity (mornings, weekends, events). •Encourage participation in pl acemaking programming (art, pop-up events, cultural engagement). ## Financial & Contractual Terms •Affordable rent or revenue-sharing to reduce barriers f or local entrepreneurs. •Contract term flexible to allow evaluation, renewal, or scaling based on performance. ## Maintenance & Stewardship •Clear responsibilities for cleanliness, utilities, and upkeep. •Coor dination with city and district partners for community support and programming. ## Monitoring & Evaluation •Track performance (f oot traffic, sales, community engagement). •Use feedback to refine future small-scale activations and guide district development. ## MOBILE COFFEE PILOT: ## KEY GUIDELINES FOR ## THE RFP The selected indivi dual or business could be invited to enter into a concession agreement with the City. Among the various rights granted to the selected individual or business in the Concession Agreement would be an exclusive right to sell coffee at [location]. Page 47 of 50 ## APPENDIX 33 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK ## MOBILE COFFEE PILOT: ## RFP EXAMPLES ## Request for Proposals ## Vel R. Phillips Plaza ## Food and Beverage Vendor Issued: February 20, 2024 ## Due Date: March 20, 2024 By 11:00 am CDT 1 ## REQUES ## T FOR PROPOSALS ## Fremont County Administration Building ## Coffee Cart Vendor ## 615 Macon Ave, Cañon City, CO 81212 ## I ssued By: ## Fremont County Board of County Commissioners ## 615 Macon Ave Room 105, Cañon City, CO 81212 ## REQUEST FOR PROPOSALS ## Coffee Shop Concessionaire ## Highland Park Metra Station ## City of Highland Park, Illinois Proposals are due November 14, 2022 at 12:00 p.m. w ww.cityhpil.com Questions – Contact in writing: ## Erin K. Jason, Assistant City Manager ## City of Highland Park ejason@cityhpil.com ## Operation and Management ## of Mobile Concessions:2022 ## Request for Proposals ## The Fund for Parks and Recreation in Boston November 1, 2021 ## Kim Janey, Mayor ## Ryan Woods, Commissioner Page 48 of 50 ## APPENDIX 34 ## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK For all p lacemaking applications, refer to the Downtown Richfield ## Brand Guidelines. This document outlines the appropriate usage for brand assets including logos, typography, colors, and pattern. ## BRANDING Page 49 of 50 ## CONTACTHELLO @ ## CIVICBRAND.COM Page 50 of 50