## Richfield Economic Development Authority

## Agenda

February 17, 2026 -- 7:15 PM

## Note: Meeting begins immediately following HRA Meeting

## Richfield Municipal Center

## Council Chambers

## 6700 Portland Avenue South

1. Call to Order

## 2. Roll Call

## 3. Open Forum

a. Participants can share their comments in person, by voicemail, or email, and may also request

to participate virtually. For more information on submitting comments, refer to the Economic

Development Authority Agenda and Minutes page on the City's Website.

4. Approval of the Agenda

5. Approval of Minutes

a. Approval of the minutes of the Regular Economic Development Authority Meeting of

November 17, 2025.

6. Presentations

## 7. Consent Calendar

Consent Calendar contains several separate items, which are acted upon by the Economic

Development Authority in one motion. Once the Consent Calendar has been approved, the

individual items and recommended actions have also been approved. No further EDA action on

these items is necessary. However, any EDA Commissioner may request that an item be removed

from the Consent Calendar and placed on the regular agenda for discussion and action. All items

listed on the Consent Calendar are recommended for approval.

## 8. Consideration of Items, if Any Removed From Consent Calendar

## 9. Public Hearings

10. Resolutions

## 11. Other Business

a. Consider approval of the Downtown Richfield Brand Identity & Style Guidelines and the

Placemaking Playbook.

## 12. Executive Director’s Report

## 13. EDA Discussion Items

14. Approval of Claims

15. Adjournment

Auxiliary aids for individuals with accessibility needs are available upon request. Requests must be made at least 96 hours in

advance to the City Clerk at 612-861-9739.

Includes Materials - Materials relating to these agenda items can be found in the EDA agenda packet located by the entrance. The

complete EDA agenda packet is available electronically on the City of Richfield’s website.

ollECONOMIC DEVELOPMENT

## AUTHORITY MEETING MINUTES

## Richfield, Minnesota

## Regular Meeting

November 17, 2025

Chair Vrieze Daniels called the meeting to order at 8:06 PM in the Council Chambers.

EDA Present: Chair Vrieze Daniels, Gordon Hanson; Mary Supple; Sean Hayford Oleary; John Young.

Staff Present: Melissa Poehlman, Executive Director; Julie Urban, Assistant Community Development

Director; and Michelle Friedrich, City Clerk.

Roll Call attendance was noted.

Chair Vrieze Daniels gave instructions on how to participate in the open forum. No residents participated in

the public comment opportunity.

MOTION: made by Hanson, seconded by Supple to approve the agenda.

Motion carried: 5-0

MOTION: made by Young, seconded by Hanson to approve the Minutes of the Regular Economic

Development Authority meeting of August 18, 2025.

Motion carried: 5-0

None.

a. Consideration of an Amended Agreement with the Center for Energy and Environment to authorize

the budget for the administration of the Apartment Remodeling Program for 2026.

Executive Director Poehlman presented the consent calendar item.

MOTION: made by Supple, seconded by Young to approve the consent calendar item 7a.

Motion carried: 5-0

None.

None.

None.

None.

Executive Director Poehlman noted no report.

None.

MOTION: made by Hayford Oleary, seconded by Supple, to approve claims for September, October and

November 2025.

## EDA Meeting Minutes November 17, 2025

## U.S. BANK September 15, 2025

EDA Check #23755-23773 $27,427.43

## TOTAL $27,427.43

## U.S. BANK October 20, 2025

EDA Check #23774-13791 $62,736.70

## TOTAL $62,736.70

## U.S. BANK Month XX, 2025

EDA Check #23792-23804 $10,600.00

## TOTAL $10,600.00

Motion carried: 5-0

This meeting was adjourned by unanimous consent at 8:09 p.m.

## Erin Vrieze Daniels

## EDA President

## Michelle Friedrich Melissa Poehlman

## City Clerk Executive Director

## Economic Development Authority Meeting 2/17/2026

## Agenda Section: Other Business

Agenda Item: 11.a.

## Report Prepared By:

## Jan Youngquist, Economic Development Manager

## Department Director:

## Melissa Poehlman, Community Development Director

## Item for Consideration:

Consider approval of the Downtown Richfield Brand Identity & Style Guidelines and the

Placemaking Playbook.

## EXECUTIVE SUMMARY

The Economic Development Authority (EDA) hired CivicBrand, a consultant that

specializes in community branding, placemaking, and engagement, to develop a

branding and placemaking strategy for downtown. The objective of the project was to:

• Develop a branding and placemaking strategy that is rooted in, and informed by,

community engagement with a wide variety of stakeholders.

• Define a clear and distinctive place brand identity and include branding

guidelines for its use.

• Create an implementation plan that includes near and long-term strategies for

targeted marketing as well as placemaking projects and activities.

The project included extensive community engagement through a variety of methods,

including pop-up engagement, an online survey, focus groups, interviews, and a project

advisory committee, as well as small group sessions and a work session with EDA and

City Council members. Approximately 1,160 people provided feedback that informed the

project.

The project sought to build upon the existing physical infrastructure improvements and

focus on the experience of being downtown, acknowledging that the west portion of the

district includes recreational and natural amenities, and has seen newer development

and reinvestment, while the east portion includes older buildings, small local

businesses, and culturally diverse restaurants. Because the two areas are so different

and the railroad tracks create a physical and perceptual divide, the objective was to

celebrate their differences and layer in placemaking, identity, and connection to

transform downtown into a cohesive, walkable place that is inviting and reflects the

community.

The branding depicted in the Brand Identity & Style Guidelines document includes bright

colors and shapes that represent the diversity and vibrancy of Richfield. The Downtown

Richfield Placemaking Playbook (Playbook) includes a variety of interim and short-term

activations to test ideas and see what works (and what doesn't), as well as potential

permanent and long-term activations for the future. The Playbook is a framework and

collection of ideas, opportunity areas, and potential approaches that could be possible

over time, rather than a rigid plan. The Playbook is intended to serve as a tool to guide

decisions, support collaboration, and position the City to pursue future grants,

partnerships, and private investments.

## RECOMMENDED ACTION

By motion: Approve the Downtown Richfield Brand Identity & Style Guidelines and the

Placemaking Playbook.

## HISTORICAL CONTEXT

• Planning for the Lyndale Avenue and 66th Street area as a downtown business

district area dates back to the early 1960s.

• In 1988, the Lakes at Lyndale Master Plan was adopted for the area to create a

thriving urban center.

• The Lakes at Lyndale Wayfinding Plan was developed in 2016, based on Lakes

at Lyndale branding. The plan has not yet been implemented.

• The 2040 Comprehensive Plan, adopted in 2018, expanded the downtown area

east to Nicollet Avenue.

• In September 2022, the Council adopted the 2023-2026 Strategic Plan (Strategic

Plan), which placed a priority on Community Development, identified a vibrant

downtown as a desired outcome, and recommended developing a downtown

strategy as a strategic initiative to support this outcome.

• The EDA was awarded a Business District Initiative grant from Hennepin County

in November 2024 to develop a downtown branding and placemaking strategy.

• The EDA entered into a contract with CivicBrand in April 2025 to lead the

branding and placemaking project.

• The community engagement phase of the project concluded in September 2025,

which included:

▪ Pop-up engagement at Lakewinds Coop.

▪ Online survey with 1,143 respondents.

▪ Two virtual focus groups with business owners, property managers,

residents, and representatives from the planning commission and a local

nonprofit.

▪ One-on-one interviews with a Council/EDA member, nonprofit executive

director, planning commissioner, and small business owner.

▪ Small group sessions with Council and EDA members.

▪ A project advisory committee consisting of City staff, a small business

owner, and representatives from Visit Richfield and the Arts Commission

that met five times to provide guidance and test ideas.

• CivicBrand presented initial branding and placemaking concepts to the Council

and EDA at a work session on October 28, 2025. Three branding concepts were

presented, and the Council and EDA chose to move forward with the concept

that is included in the final Brand Identity & Style Guidelines document.

## EQUITABLE OR STRATEGIC CONSIDERATIONS OR IMPACTS

• The Strategic Plan identifies a vibrant downtown as a desired outcome,

developing a downtown strategy as a strategic initiative to support this outcome,

and proactively marketing downtown as an action step.

• There are several small businesses owned by women and people of color in

downtown. Implementation of the branding and placemaking strategy is intended

to enhance the economic vitality and vibrancy of downtown, which will help

support these, as well as other businesses.

## POLICIES (RESOLUTIONS, ORDINANCES, REGULATIONS, STATUTES, ETC.)

• The 2040 Comprehensive Plan guides the area around Lyndale Avenue/66th

Street/Nicollet Avenue as Mixed Use, with the intent of creating a downtown with

residential, commercial, office, and recreational opportunities.

• The 2023-2026 Strategic Plan places a priority on Community Development and

identifies a vibrant downtown as a desired outcome.

## CRITICAL TIMING ISSUES

• The Contract between the EDA and CivicBrand expires on April 18, 2026.

• The project is funded by a grant from Hennepin County's Business District

Initiative Program. The grant expires on June 30, 2026.

## FINANCIAL IMPACT

• The Hennepin County Housing and Redevelopment Authority awarded a $45,000

grant for the project to the EDA through its Business District Initiative Program.

• The EDA provided a $5,000 match to the grant, in addition to staff time, which

served as an in-kind match.

## LEGAL CONSIDERATIONS

None.

## ALTERNATIVE RECOMMENDATION(S)

• Approve the Downtown Richfield Brand Identity & Style Guidelines and the

Placemaking Playbook with modifications.

## ATTACHMENTS

## 1. Brand Identity & Style Guidelines

## 2. Downtown Richfield Placemaking Playbook

## RICHFIELD, MNCLIENT

## WINTER 2026DATE

## CIVICBRANDAGENCY

## BRAND IDENTITY &

## STYLE GUIDELINES

## BRAND IDENTITY & STYLE GUIDELINES

## LOGO

A simplified version of the City of

Richfield logo is used to represent

“Downtown Richfield.” Use only in

the primary navy or cream colors.

## Bicycle

## Parking

## RICHFIELD LAKE

## BRAND IDENTITY & STYLE GUIDELINES

## LOGO

## CLEAR SPACE

A clear space of one half of the

logo’s height should surround the

logo on all four sides.

## ERRORS

Do not stretch, skew, or distort the

logo in any way. Do not use the logo

in an off-brand color, or add

graphic deffects. Do not place the

logo on a dark pattern or busy

photograph.

## BRAND IDENTITY & STYLE GUIDELINES

## COLOR PALETTE

## HEX: #2A3F4A

## RGB: 42, 63, 74

## CMYK: 83, 64, 52, 43

## HEX: #F7F4E4

## RBG: 255, 254, 244

## CMYK: 0, 0, 4, 0

## HEX: #D71F28

## RBG: 215, 31, 40

## CMYK: 9, 100, 98, 2

## HEX: #825C55

## RGB: 130, 92, 85

## CMYK: 42, 62, 59, 23

## HEX: #C0B0D3

## RBG: 192, 176, 211

## CMYK: 23, 30, 1, 0

## HEX: #A8A636

## RBG: 168, 166, 54

## CMYK: 38, 24, 100, 2

## HEX: #5A7B37

## RBG: 90, 123, 55

## CMYK: 68, 32, 100, 17

## HEX: #F9B3A7

## RGB: 246, 179, 167

## CMYK: 0, 36, 27, 0

## HEX: #D1DD26

## RBG: 209, 221, 38

## CMYK: 22, 0, 100, 0

## HEX: #638BC8

## RBG: 99, 139, 200

## CMYK: 63, 39, 0, 0

## HEX: #528573

## RGB: 82, 133, 115

## CMYK: 71, 31, 59, 9

## HEX: #B9CFEC

## RBG: 185, 207, 236

## CMYK: 25, 11, 0, 0

## HEX: #D81F8E

## RBG: 216, 31, 142

## CMYK: 10, 97, 0, 0

## HEX: #F6D00E

## RGB: 246, 208, 14

## CMYK: 4, 15, 100, 0

When placing type over a color

background, ensure there is

enough contrast for legibility.

## AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp

## QqRrSsTtUuVvWwXxYyZz1234567890

## BRAND IDENTITY & STYLE GUIDELINES

## TYPOGRAPHY

## EUROSTILE

Eurostile is used for all headings

and some sub-headings. Headings

are typically used in Eurostile Black

in all caps with a tracking of 10.

Sub-headings are typically used in

Eurostile Bold in normal case with

a tracking of 10.

Eurostile is available through

## Adobe Fonts at

www.fonts.adobe.com/

fonts/eurostile

## BAHNSCHRIFT

Bahnschrift is used for some

sub-headings and all body copy.

Body copy is typically used with

Bahnschift Regular at a tracking of

0. Subheadings are typically used

with Bahnscrift Regular or Bold in

all caps with a tracking of 75.

Bahnscrift is available through

## Adobe Fonts at

www.fonts.adobe.com/

fonts/bahnschrift

## AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPp

## QqRrSsTtUuVvWwXxYyZz1234567890

## BRAND IDENTITY & STYLE GUIDELINES

## LOCATION TYPOGRAPHY

## LOCATION TITLE

Eurostile Black is used in all caps

with a tracking of 10 for location

names, such as “Richfield Lake.”

## LOCATION STREETS

Bahnschift Regular is used in all

caps with a tracking of 75 for

location streets (or other

landmark), such as “66th &

## Woodlake.”

## 65TH &

## WOODLAKE

## RICHFIELDLAKE

## RICHFIELD

## LAKE

## 66TH &

## WOODLAKE

## BRAND IDENTITY & STYLE GUIDELINES

## PATTERN

Use with any combination of brand

colors at any rotation angle for

infinite variations. Do not place the

logo or any text over the pattern

unless it is contained within a

one-color solid shape.

In some instances a simpler (large

scale) pattern may be appropriate,

such as street paint applied

manually. This will ensure easier

application and maintenance.

Printed or digital applications allow

for a more complex (small scale)

pattern.

## 66TH & LYNDALE

## DOWNTOWN RICHFIELD

## PLACEMAKING PLAYBOOK

## CLIENT

## DATE

## AGENCY

## RICHFIELD, MN

## WINTER 2026

## CIVICBRAND

## BACKGROUND

2

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

The district benefits from a strong foundation of permanent public

infrastructure. Sidewalks, crosswalks, roundabouts, and recent street

improv

ements have created an environment that is technically walkable and

increasingly safe. As one participant summarized during engagement, “It’s

walkable, it’s just not walked.” From an infrastructure standpoint, many of

the big, difficult investments are already in place.

The challenge now is less about ac

cess and more about experience. Today,

the district functions primarily as a place for specific errands rather than a

place to explore or spend time. The existing mix of retail and services draws

people in for a purpose, but gives them few reasons to linger, wander, or

discover something unexpected. This is where the opportunity lies—shifting

from a district that is simply navigated to one that is interesting, welcoming,

and worth walking through.

Another defining condition is the physical and perceptual divide created by

the railroad tracks. One side of the district has seen newer development and

reinvestment, while the other is anchored

by the HUB and more dated strip-

center infrastructure. At the same time, these older spaces support many

culturally si

gnificant restaurants and locally owned businesses that

residents value deeply. The opportunity is not to erase this character, but to

revitalize the district in a way that strengthens it, improving the public realm

and pedestrian experience without displacing the businesses that give the

area its i dentity and flavor.

Together, these conditions point to a clear direction: build on the district’s

strong infrastructure b

y layering in placemaking, identity, and connection.

Doing so can transform the area from a collection of destinations into a

cohesive, walkable place that invi

tes exploration and reflects the community

it serves.

## EXISTING CONDITIONS,

## CHALLENGES &

## OPPORTUNITIES

## BACKGROUND

3

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

This work was shaped through a collaborati

ve, multi-layered engagement process

designed to ensure the outcomes reflec

t Richfield’s community, priorities, and

long-term goals. Rather than a top-down exercise, the process b

rought together

resi

dents, businesses, City staff, elected officials, and the Economic Development

Authority to inform a shared di

rection for the district.

Engagement included a combination of strategy and listening tools, such as a

plac

emaking and brand audit, community survey, pop-up conversations with

residents, focus groups, interviews, and working sessions with City leadership.

A p

roject committee provided ongoing guidance, helping test ideas, ground

rec

ommendations in local context, and connect this effort to related City initiatives.

City staff, Council, and the EDA p

layed an active role throughout the process,

ensuri

ng alignment with broader policy goals, economic development priorities,

and implementation realiti

es. This collaboration helped move the work beyond

ideas alone and

toward concepts that are realistic, adaptable, and actionable over

ti

me.

Together, these inputs created a well-rounded understanding of the district’s

opp

ortunities, challenges, and potential. These insights directly informed the vision

and the Placemaking Playbook that follows, translating community inp

ut into a

flexible framework for future deci

sion-making and investment.

## ENGAGEMENT

## PROCESS

## BACKGROUND

4

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

The district will be a place

where connections happen

naturally and frequently —

between neighbors, local

businesses, cultures, and the

outdoors — creating a vibrant,

welcoming, and distinctly

Richfield experience.

## VISION STORY

In the future, the distri

ct is no longer just a place to run errands — it’s a

plac

e to linger, gather, and connect. People come here to explore locally-

owned shops, try diverse restaurants, and enjoy cultural ev

ents that reflect

Richfield‘s diversity and character. The district‘s lakes and trails provide

natural anchors for activity and relaxation, inviting both Richfield residents

and visitors to spend time in the district and experience an area that

balances charming neighborly character and urban accessibility.

The west side of the district, with its modern amenities, housing, and access

to nature, complements the east side’s culturally rich businesses and new

communi

ty spaces. Rather than forcing a single identity, the district

celebrates these differences, framing each side as complementary parts of

a larger, dynamic neighborhood. Over time, these connections create a

sense of cohesion, helping the district naturally emerge as a named place —

“Downtown Richfield” or another identity that reflects its character —

without losing the authenticity that makes it unique.

Growth and change happen deliberately and realistically, building

momentum through small wins that enhance the area’s culture, commerce,

and natural assets. Throughout, the district’s evolution remains grounded in

## Ri

chfield’s “Urban Hometown” spirit: modest yet urban, welcoming yet

distinctive, blending mid-century charm with a modern, diverse, and

inclusive community. Here, connections are at the heart of the experience.

This is where culture and community connect, and where every visi

t brings

people together in a place designed to belong.

## GUIDE

6

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## THIS PLAYBOOK IS INTENDED TO BE A

## SHARED FRAMEWORK, NOT A FIXED PLAN.

It is not a li

st of projects that must all be built, and it is not a rigid design standard or fully

realized master plan. Instead, it is a collection of ideas, opportunity areas, and potential

approaches that illustrate what could be possible over time.

## Thi

nk of this playbook as a menu of options, not a set of instructions. The concepts that

follow are meant to spark ideas, build excitement, and show the range of ways placemaking

and branding could come to life across the district. Many of these opportunities would

require further design, refinement, and additional detail before becoming real projects.

Others may evolve, combine, or change entirely as conditions shift.

The value of a playbook like this is i n creating shared direction. It helps the City, partners,

property owners, and businesses make more consistent place-based decisions while still

allowi

ng room for creativity and experimentation. By testing ideas, starting small, and

learni

ng what works (and what does not), the district can evolve naturally rather than trying

to get everythi

ng right at once.

Importantly, havi

ng a clear vision and set of ideas also helps build momentum.

It positions the City to pursue grants, partnerships, and private investment by showing that

there is a plan in place and that outside funding would be contributing to a broader,

coordinated

effort rather than a one-off project.

## Used

this way, the playbook becomes a living tool—one that guides decisions, supports

collaboration, and adapts over time as the district grows and changes.

## HOW TO USE THE

## PLACEMAKING

## PLAYBOOK

## GUIDE

7

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

Bringing the recommended

placemaking acti

vations to life will

req

uire a network of aligned partners.

## Thi

s chart highlights organizations and

stakehold

ers who could help influence,

champion, implement, and/or sustain

key projec

ts. This list should be treated

as a living resource that the City

continues to expand and refine over

ti

me as new projects, partners, and

opportunities emerge.

## PARTNERS & ROLES

## #PLACEMAKING OPPORTUNITYCOORDINATION

## 1RICHFIELD LAKE GATEWAY

•Property Owner

•

## Lake

winds Coop

•

## Arts

## Commission

•

## Economic Development

•Community members

•

## P

arks & Recreation

## 2RICHFIELD LAKE + WOOD LAKE ACCESS

•Recreation

•Public Works

•Economic Development

•Planning

## 3NEIGHBORHOOD THIRD PLACE

## + TRANSIT PLAZA

•Liquor Store

•Public Works

•Pl

anning

•

## Economic Development

•Arts

Commission (if the installation also

serves as public art)

## 466TH ST BICYCLE SPINE

•Public Works

•Planning

•Economic Development

## 5GROUND

-

## BASED PEDESTRIAN WAYFINDING

•Public Works

•

## Econ

omic Development

•Community members

•

## Arts

## Commission

## 6DISTRICT GATEWAYS

•Public Works

•Planning

•Economic Development

## 7BRIDGING THE TRACKS

•Public Works

•Planning

•

## Economic Development

•

Property owners if installation falls on

private property

•

Arts commission for interim/tactical

installations

•

Community members

## 8THE HUB

• Brixmor (property owner)

• Hub tenants

## • P

ublic Works

• Planning

• Econ

omic Development

•

## Public Safety

• Recreation for programming & events

•

Arts Commission (asphalt art)

• Community members

## 9MOBILE COFFEE PILOT

## •Business Licensing/Environmental Health

•Property Owner

•

## Public Works

•Planning

•

## Economic Development

## 10LAYERED WAYFINDING + EXPLORATION

•Public Works

•Planning

•Economic Development

•Parks & Recreation

## GUIDE

8

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## PLACEMAKING

## OPPORTUNITIES

9

9

8

9

9

9

1

2

2

2

2

2

5

6

6

4

7

7

3

5

5

5

5

## 1RICHFIELD LAKE GATEWAY

## 2RICHFIELD LAKE + WOOD LAKE ACCESS

## 3NEIGHBORHOOD THIRD PLACE

## + TRANSIT PLAZA

## 466TH ST BICYCLE SPINE

## 5GROUND

-

## BASED PEDESTRIAN WAYFINDING

## 6DISTRICT GATEWAYS

## 7BRIDGING THE TRACKS

## 8THE HUB

## 9MOBILE COFFEE PILOT

## 10LAYERED WAYFINDING + EXPLORATION

(multiple locations throughout the district)

## PLACEMAKING OPPORTUNITIES

9

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Thi

s vacant parcel i s highly visible near the

entrance to Richfield

## Lake Park, the

## Lyndale Gardens Amphi

theater, and

ad

jacent homes, making it well suited for

temporary, low-impact ac

tivation.

Improvements should be restrained and

resp

ectful of nearby residents while

enhancing the experience of arriving at one

of Richfield’s most valued amenities.

Short-term opportunities include

temporary beautification and placemaking

ahead of future development, such as a

gateway mural, seasonal art, and

occ

asional food trucks or small-scale

events. These uses can help fill a missing

neighb

orhood amenity without creating

ongoing i

mpacts.

## Whi

le the property is privately owned,

partnership between the City and the

property owner could supp

ort interim uses

that activate the site, improve fi

rst

impressi

ons at this key gateway, and

showcase i

ts potential while maintaining

flexibili

ty for future development.

## MURAL

## RICHFIELD LAKE

## GATEWAY

1

## MURAL

## PLACEMAKING OPPORTUNITIES

10

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Ri

chfield Lake and Wood Lake are two of the

area’s most significant natural assets, yet

parts of the system can feel difficult to find,

navigate, or disconnected from the rest of

the district. While their tucked-away nature

contributes to a peaceful, reflective

experience, limited visibility can also lead to

underuse and uncertainty.

Subtle, low-imp

act improvements such as

clear signage, ground-based wayfinding, and

tasteful trail lighting can improve access

around Richfield Lake and strengthen the

connection between the two lakes.

Thoughtfully designed lighting can also

i

ncrease safety and comfort for residents

and visitors walking around the lake at night,

while preserving the area’s quiet,

contemplative character.

## RICHFIELD LAKE +

## WOOD LAKE ACCESS

2

## RICHFIELD LAKE

## RICHFIELD

## LAKE PARK

## RICHFIELD

## LAKE PARK

## PLACEMAKING OPPORTUNITIES

11

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## RICHFIELD LAKE +

## WOOD LAKE ACCESS

## Bicycle

## Parking

## RICHF IELD L AK E

All for renewal and springtime they come.

Whitman’s scent memory, April, Lincoln’s death.

At a funeral, my mother wore a lilac sprig

on her lapel. My grandmother placed

a bursting bouquet in a Mason jar

starry petals slowly letting go.

Their clusters rouse us out of winter,

a stir of fragrant color. Poet Amy Lowell loved

their puffs of flowers hiding nesting birds.

When I say lilac, I can feel the heavy bloom

in my hand as I lift it, inhale.

I am transported to seasonal wonder~

catkins, birdsong, light, sweet, sweet light.

## Lilacs#9

## BY: DONNA ISAAC

All for renewal and springtime they come.

Whitman’s scent memory, April, Lincoln’s death.

At a funeral, my mother wore a lilac sprig

on her lapel. My grandmother placed

a bursting bouquet in a Mason jar

starry petals slowly letting go.

Their clusters rouse us out of winter,

a stir of fragrant color. Poet Amy Lowell loved

their puffs of flowers hiding nesting birds.

When I say lilac, I can feel the heavy bloom

in my hand as I lift it, inhale.

I am transported to seasonal wonder~

catkins, birdsong, light, sweet, sweet light.

## Lilacs#9

## BY: DONNA ISAAC

All for renewal and springtime they come.

Whitman’s scent memory, April, Lincoln’s death.

At a funeral, my mother wore a lilac sprig

on her lapel. My grandmother placed

a bursting bouquet in a Mason jar

starry petals slowly letting go.

Their clusters rouse us out of winter,

a stir of fragrant color. Poet Amy Lowell loved

their puffs of flowers hiding nesting birds.

When I say lilac, I can feel the heavy bloom

in my hand as I lift it, inhale.

I am transported to seasonal wonder~

catkins, birdsong, light, sweet, sweet light.

## Lilacs#9

## BY: DONNA ISAAC

All for renewal and springtime they come.

Whitman’s scent memory, April, Lincoln’s death.

At a funeral, my mother wore a lilac sprig

on her lapel. My grandmother placed

a bursting bouquet in a Mason jar

starry petals slowly letting go.

Their clusters rouse us out of winter,

a stir of fragrant color. Poet Amy Lowell loved

their puffs of flowers hiding nesting birds.

When I say lilac, I can feel the heavy bloom

in my hand as I lift it, inhale.

I am transported to seasonal wonder~

catkins, birdsong, light, sweet, sweet light.

## Lilacs#9

## BY: DONNA ISAAC

## Temporary A-frame si

gnage and

low-c

ost wayfinding can be used to

test improved access around

## Richfi

eld Lake and connections to

## Wood Lake. These i

nterim measures

can help gauge visibility, user

behav

ior, and traffic patterns before

committing to permanent signage or

lighting investments.

2

## Exi

sting poem posts can be updated and expanded with

the new branding to bring color into the environment and

provide an ongoing opportunity to showcase local talent.

## PLACEMAKING OPPORTUNITIES

12

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

This c

ity-owned space near the liquor

store offers an opportuni

ty to create a

small nei

ghborhood third place with

pub

lic art, seating, and shade. With an

existi

ng bus stop at this location,

improvements should focus on providing

comfortable, clearly public space for

transit riders and pedestrians.

The intent is to enhance the street and

pub

lic realm, not to make the adjacent

business a destination. Thoughtful, low-

key design can support everyday use and

strengthen this area as a shared ci

vic

space.

## NEIGHBORHOOD

## THIRD PLACE +

## TRANSIT PLAZA

3

## PLACEMAKING OPPORTUNITIES

13

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

66th Street functi

ons as a key

bi

cycle corridor and presents an

opportunity to be branded as the

heart of Richfi

eld’s bike network

and a d

efining feature of the district.

Branded maps, bike racks, repair

stations, and c

oordinated visual

elements can increase awareness,

i

mprove usability, and strengthen

the corridor’s connecti

on to the

district‘s brand.

## 66TH STREET

## BICYCLE SPINE

66

th

## LYNDALE

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

## CYCLE TRACK

4

66

th

## LYNDALE

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

## CYCLE TRACK

## PLACEMAKING OPPORTUNITIES

14

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

66

th

## CYCLE TRACK

## LYNDALE

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

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erat volutpat. Ut wisi

enim ad minim

veniam, quis

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dolore magna aliquam

erat volutpat. Ut wisi

enim

4. ad minim veniam,

quis nostrud exerci

tation ullamcorper

suscipit lobortis nisl

ut aliqu

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consequat. Duis

autem vel eum iriure

dolor in

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amet, consectetuer

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dolor sit amet,

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3.am nonummy nibh

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laoreet

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veniam, quis nostrud

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lobortis nisl ut ali

5.quip ex ea commodo

consequat. Duis

66

th

## CYCLE TRACK

## 66TH STREET

## BICYCLE SPINE

4

A central kiosk could anchor the

route by hi

ghlighting this bicycle

spine while also showing how it

connects to Richfield’s broader bike

network, parks, and destinations

across the city.

## PLACEMAKING OPPORTUNITIES

15

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

Durable v

inyl pavement decals offer a

sub

tle, flexible way to improve

pedestri

an wayfinding across the

distri

ct. Applied directly to sidewalks

and paths, these printed street graphics

can gently gui

de people toward nearby

desti

nations, highlight amenities they

may otherwise miss, and improve the

overall walking experience without

addi

ng visual clutter.

Used c

onsistently in multiple locations,

these d

ecals can function as a quiet, on-

the-g

round wayfinding system. They

would

be especially valuable around the

sculpture gardens, which are currently

well-loved but relatively hidd

en, helping

increase awareness and vi

sibility while

preservi

ng the area’s understated

character.

## GROUND

-

## BASED

## PEDESTRIAN

## WAYFINDING

## WHERE

## CULTURE

## CONNECTS.

## WOODLAKE

## NATURE

## CENTER

## LYNDALE

## GARDENS

## FOLLOW ME TO:

## MADE TO

## MEET.

## POCKET

## PARK

5

## PLACEMAKING OPPORTUNITIES

16

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

The pri

mary roundabouts present a

strong op

portunity for gateway

branding and public art that

creates a clear sense of arri

val

into the district. Large-scale,

durable artwork or signage wi

thin

the center of the roundabouts can

enhanc

e beautification, reinforce

district identity, and contribute to

traffic calming.

Design solutions should account

for winter mai

ntenance, including

snow plows, and comp

ly with all

state and local sig

htline and safety

requirements.

## DISTRICT GATEWAYS

6

## PLACEMAKING OPPORTUNITIES

17

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

Paired wi

th coordinated street

banners along primary cooridors

## (66th St, 65th St, Lyndale Ave, &

Nicollet Ave), these gateway

elements can extend the arrival

experience beyond the

roundabouts and help signal entry

into the district from multiple

directions, including near the

highway.

## DISTRICT GATEWAYS

## 65TH &

## WOODLAKE

## RICHFIELDLAKE

## 65TH &

## PILLSBURY

## POCKETPARK

## 66TH & NICOLLET

## WHERE

## CULTURE

## CONNECTS.

## 65TH &

## WOODLAKE

## RICHFIELDLAKE

## LAKE SHORE

## DRIVE

## WOOD LAKENATURECENTER

## 66TH &

## LYNDALE

## MADE TO MEET.

## WOOD LAKENATURE CENTER

## LAKE

## SHORE

## DRIVE

6

## PLACEMAKING OPPORTUNITIES

18

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

The railroad crossing presents a key

opportunity to strengthen pedestrian

connections between the two sides of the

distri

ct. By treating crossings as welcoming,

unifi

ed places rather than barriers, the

district can better support easy, intuitive

movement across the tracks.

## Publi

c realm enhancements at

both 65th Street and 66th Street can establish

these crossings as clear points of connection.

This approach supports the evolution

of 65th Street as a quieter, more pedestrian-

ori

ented corridor, while also improving the

experience at 66th Street, which will conti

nue

to function as the primary route for vehicles

and bicycles.

All design concepts and improvements will

need to account for railroad ri

ght-of-way

req

uirements, safety standards, and approval

processes related

to placement and

materials.

## BRIDGING THE TRACKS

7

## PLACEMAKING OPPORTUNITIES

19

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

7

7

## BRIDGING THE TRACKS

7

65

th

The visual elements from the branded 66th

Cycle Track will naturally convey connec

tion

across the railroad tracks at 66th St.

## PLACEMAKING OPPORTUNITIES

20

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Wi

th no traditional downtown or main

street nearby, the area surrounding the

HUB represents one of Richfield’s

strongest opportunities to create

a human-scale gathering place. Today, a

large sea of p

arking serves a functional

purp

ose, but it also presents the chance

to evolve into a place that adds value to

visi tors, tenants, and the broader

distri

ct.

By worki

ng collaboratively with the HUB

prop

erty owner, this area could become

a win-win activation that enhanc

es the

customer experience for existing

businesses while begi

nning to establish

a stronger sense of place.

## Impro

vements could range from

modest, tenant-serv

ing amenities to

more ambitious activations that support

seasonal programming and community

life. Temp

orary steps can help test

ideas, build momentum, and

demonstrate long-term potential.

## THE HUB

8

## PLACEMAKING OPPORTUNITIES

21

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Small-sc

ale, low-cost improvements

focused on comfort and usability for

people already visiting the HUB or

groc

ery store.

Examples may include added seating,

shade, planters, and informal

gathering areas that support a “third

place” experience without positioning

the space as a destination on its own.

## THE HUB: INTERIM

## (TENANT

-

## SERVING)

7

## LYNDALE

66

th

## CYCLE TRACK

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

## 6 6 T H & N I CO L L E T

## WHERE

## CULTURE

## CONNECTS.

7

## LYNDALE

66

th

## CYCLE TRACK

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

4

8

## EXISTING HUB TOWERS

## PUBLIC SPACE

## 4PEDESTRIAN PATH

## PLACEMAKING OPPORTUNITIES

22

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## THE HUB: INTERIM

## (TENANT

-

## SERVING)

8

## 66TH & NICOLLET

## WHERE

## CULTURE

## CONNECTS.

## 66TH &

## NICOLLET

## RICHFIELDVILLAGE

6

6

## T

## H

&

## N

## I

## C

## O

## L

## L

## E T

## WH

## E

## RE

## CULTU

## RE

## CONN

## ECTS.

The d

istrict branding can be applied

to parklets or other temporary

struc

tures within the HUB site.

## PLACEMAKING OPPORTUNITIES

23

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## THE HUB: INTERIM

## (TENANT

-

## SERVING)

8

## Inspiration Images

## PLACEMAKING OPPORTUNITIES

24

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

Expanded temporary activations that

begin to draw people intentionally to

the site while increasing ameniti

es

that support comfort and usability.

This level could include a larger,

more defined central space, flexible

programming areas, food trucks,

pop-up events, or seasonal activities

that help the HUB functi

on as a

destination while remaining

adaptable

and reversible.

## THE HUB: INTERIM

## (DESTINATION-

## ORIENTED)

7

7

## LYNDALE

66

th

## CYCLE TRACK

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

## LYNDALE

66

th

## CYCLE TRACK

## NICOLLE T

## PORT L AND

## 16T H AVE

## OLI VER

## 6 6 T H & N I CO L L E T

## WHERE

## CULTURE

## CONNECTS.

66

th

## CYCLE TRACK

4

## EXISTING HUB TOWERS

## PUBLIC SPACE

## 4PEDESTRIAN PATH

## MARKET BOOTHS

8

## PLACEMAKING OPPORTUNITIES

25

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## THE HUB: INTERIM

## (DESTINATION-

## ORIENTED)

8

## Inspiration Images

## PLACEMAKING OPPORTUNITIES

26

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

A full redevelopment of a portion of

the

HUB parking area into a

permanent park

and pedestrian

amenity

could create a true civic

destination.

While this le

vel of

activation would be led by the

property owner and developer, it

is

important to articulate as a shared

long-term goal. Earlier interim

activ

ations can serve as proof of

concept and help inform design,

programming, and investment

decis

ions.

A rel

evant precedent is Hillcrest

## Village in Dallas, TX, where

surface parking was transformed

i

nto a walkable, people-centered

environment that supports retail

whi

le functioning as a community

gathering place.

https://shopcompanies.com/

properties/hillcrest-village

## THE HUB: LONG-

## TERM (PERMANENT

## REDEVELOPMENT)

8

## PLACEMAKING OPPORTUNITIES

27

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

With no local coffee shop currently

servi

ng the district, there is an

opportunity to explore a pi

lot mobile

coffee concept such as an Airstream

or mov

eable coffee cart. Multiple

locations across the district could be

consi

dered, allowing flexibility and

responsiveness to foot traffic patterns

and seasonal use.

Issuing an RFP for a temporary coffee

operator would help fill an immediate

communi

ty need while also serving as

a proof of demand. Thi

s approach can

test locati

ons, hours, and customer

interest, creating a clearer pathway

for a future permanent coffee shop to

loc

ate in Richfield. Examples of similar

RFPs from other ci

ties are referenced

in the appendix.

## MOBILE COFFEE PILOT

9

## PLACEMAKING OPPORTUNITIES

28

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Ri

chfield’s previous wayfinding plan

identi

fied strong locations and strategies

for both vehicular and

pedestrian signage.

These rec

ommendations provide a

soli

d foundation, and the updated district

branding can be applied to many of these

identi

fied locations to strengthen

consistency and recognition.

At the same time, wayfindi

ng should not

rely solely on trad

itional signs. Many of

the opportunity areas outlined in this plan

also functi

on as exploratory wayfinding.

Elements such as p

ainted benches,

planters, ground graphic

s, and subtle

placemaking cues can combine

beautification with navigation, signaling

that there is something nearby worth

discoveri

ng and encouraging people to

explore the district more intuitively.

## LAYERED WAYFINDING

## + EXPLORATION

## City of Richfield Lakes at Lyndale District

## Wayfinding and Sign System Programming and Design

## Presented by Signia Design

February 28, 2017

10

## APPENDIX

30

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

The p

roposed vendor space — whether a coffee cart, trailer, Airstream, or small

retai

l space — is envisioned as a placemaking catalyst and business incubation

opp

ortunity. It will help shift the district from a pass-through, errands-only area

i

nto a place where people linger, connect, and experience community. With only

chai

n drive-through coffee currently available, a locally-owned operation would

bring a different kind of energy: human, social, and welcoming. By anchoring a

spot for gathering

, conversation, and casual pauses, the space helps materialize

the brand’s emphasis on creating connections.

For more mobile setups (cart, trailer, Airstream, etc.), the vendor p

rovides the

eq

uipment, and the city provides a location at little or no cost. For a small retail

space, the city would secure and provide the space, either free, at reduced rent,

or vi

a a revenue-sharing arrangement. In both cases, the goal is to remove

typi

cal financial and logistical barriers associated with starting a brick-and-

mortar business, making it easy for a local entrepreneur to launc

h or test their

concept.

## Thi

s intervention supports the larger strategy of creating a destination-oriented

district. The space gives people a reason to linger, connect, and engage with the

communi

ty, while also providing an accessible pathway for locally owned,

culturally diverse businesses to establish a presence. By anchoring acti

vity in a

highly visible loc

ation, the project advances the district’s brand of connections,

communi

ty, and local character, while also serving as a practical step toward

incremental p

lacemaking and longer-term district development.

## MOBILE COFFEE PILOT:

## IMPLEMENTATION

## APPENDIX

31

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## MOBILE COFFEE PILOT:

## IMPLEMENTATION

## ENVISIONED OUTCOMES

•Offers a low-barrier opportunity for locally-owned businesses to launch or test

concepts,

whether in a mobile format (cart, trailer, Airstream) or a small retail space.

•Prioritizes culturally diverse or minority-owned businesses, helping support

inclusivity and affordability.

Social activation & gathering

•Transforms underused space into a social hub,

giving residents and visitors a place to

meet, linger, and connect.

•Supports the district’s brand message of connections

to people, culture, and place.

Place identity & character

•Reinforces the district’s identity through local ownership

, cultural diversity, and

alignment with Richfield’s “Urban Hometown” character.

•Flexible

design options allow the space to reflect mid-century cues, community

aesthetics, and neighborhood charm.

Incremental placemaking momentum

•Acts as a practical, visible step toward making the district a destination.

•Helps test demand and activate the district without waiting for large-scale redevelopment.

## DESIRED OPERATIONS

•Consi

stent Schedule: Open most days of the week to establish a reliable presence

and encourage repeat visits.

•Peak-Hour Av

ailability: Operate during key times for foot traffic (e.g., mornings,

lunc

h, weekends, and evenings when events occur).

•Unique & Local Concept: Offer a locally-owned, distinctiv

e product or experience

that reflects Ri chfield’s culture, character, and community values.

•Flexible Seating: Provide at least small seating options for visitors (can be

temporary, movable, or modular) to encourage lingering and social interaction.

•Connectivity: Offer Wi-Fi access to support remote workers, casual meetings, or

socializing.

•Marketing & Promotion: Manage their own marketing

and social media presence

while collaborating with the city on promotions and events.

•Community Partnerships: Engage with other local businesses for cross-promotion,

events, or collaborative offerings to strengthen district cohesion.

•Customer Experience & Service: Prioritize friendly, welcoming service that supports

the placemaking goal of creating a social and community-oriented space.

•Operational Reliability:

Maintain cleanliness, safety, and compliance with city health

and operational requirements.

## •P

rogramming Participation (Optional but Preferred): Support small-scale community

activations or pop-ups (art, cultural events, live music) in coordination with the city

or placemaking partners.

## APPENDIX

32

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## Vendor Criteria & Priorities

•Must be locally-owned; preference for minority or

cultural

ly diverse operators.

•Demonstrated operational readiness and bus

iness

sustainability.

•Ability to create a wel

coming, community-focused

experience.

## Space & Design

•Acceptable formats: cart, trailer, Airstream, small retail

space,

or similar.

•Design should align with Richfield’s character: mid-century

touches, approachable aesthetics, and flexibility for small

events or seasonal use.

•Provide a plan for utilities, seating (if applicable), and

waste

management.

## Operations & Activation Expectations

•Minimum hours during peak community activity

(mornings, weekends, events).

•Encourage participation in pl

acemaking programming

(art, pop-up events, cultural engagement).

## Financial & Contractual Terms

•Affordable rent or revenue-sharing to reduce barriers f

or

local entrepreneurs.

•Contract term flexible to allow evaluation, renewal,

or

scaling

based on performance.

## Maintenance & Stewardship

•Clear responsibilities for cleanliness, utilities, and

upkeep.

•Coor

dination with city and district partners for

community support and programming.

## Monitoring & Evaluation

•Track performance (f

oot traffic, sales, community

engagement).

•Use feedback to refine future small-scale activations and

guide district development.

## MOBILE COFFEE PILOT:

## KEY GUIDELINES FOR

## THE RFP

The selected indivi

dual or

business could be invited to enter

into a concession agreement with

the City. Among the various

rights granted to the selected

individual or business in the

Concession Agreement would be

an exclusive right to sell coffee

at [location].

## APPENDIX

33

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

## MOBILE COFFEE PILOT:

## RFP EXAMPLES

## Request for Proposals

## Vel R. Phillips Plaza

## Food and Beverage Vendor

Issued: February 20, 2024

## Due Date: March 20, 2024

By 11:00 am CDT

1

## REQUES

## T FOR PROPOSALS

## Fremont County Administration Building

## Coffee Cart Vendor

## 615 Macon Ave, Cañon City, CO 81212

## I

ssued By:

## Fremont County Board of County Commissioners

## 615 Macon Ave Room 105, Cañon City, CO 81212

## REQUEST FOR PROPOSALS

## Coffee Shop Concessionaire

## Highland Park Metra Station

## City of Highland Park, Illinois

Proposals are due November 14, 2022 at 12:00 p.m.

w

ww.cityhpil.com

Questions – Contact in writing:

## Erin K. Jason, Assistant City Manager

## City of Highland Park

ejason@cityhpil.com

## Operation and Management

## of Mobile Concessions:2022

## Request for Proposals

## The Fund for Parks and Recreation in Boston

November 1, 2021

## Kim Janey, Mayor

## Ryan Woods, Commissioner

## APPENDIX

34

## DOWNTOWN RICHFIELD PLACEMAKING PLAYBOOK

For all p

lacemaking applications,

refer to the Downtown Richfield

## Brand Guidelines. This document

outlines the appropriate usage for

brand assets including logos,

typography, colors, and pattern.

## BRANDING

## CONTACTHELLO

@

## CIVICBRAND.COM